Author Archives: copywriting

Saint Nicholas was here!

A venit moșul!

Cu parfumuri Pearlovski și testere.
Între timp, elfii lucrează la următoarele cadouri.

Vă așteptăm cu 28 parfumuri de damă, 20 bărbătești și 5 unisex.🎄
Toate parfumurile noastre sunt persistente și puternice, deoarece conțin 30% esență de parfum made in France și 70% alcool etilic denaturat românesc.

Saint Nicholas was here!
Presently, I have sent word to Santa, through a friend who knows a friend who is good friends with an elf….

Fibonacci’s greed

Numberless thoughts

Numbers are gold
They measure the silence
of centuries
and never pin down
to feeling.

Put Love in a number
It would be 0, 1 or 10.
Put Hate in a number
It would be seven.
Numbers follow
the horizon
and leave us alone
with even, naught and odd.

Numbers are perfect
They order the chaos of galaxies
and split away fear.

© Iulia Halatz
Coauthor of Anthology Volume I: Writings from the Sudden Denouement Literary Collective, available on Amazon and Kindle.
Thank you for reading!

Art – Remedios Varo Uranga. Source: Facebook
Featured at Medium/ Blue Insights.

Six Words for Spring

Moon falls down on pink magnolias.

This is written in response to THE LITERARY IMPULSE CHALLENGE.

https://medium.com/literary-impulse/uncommon-fiction-forms-1798cfe4e4fe

© Iulia Halatz
From Anthology Volume I: Writings from the Sudden Denouement Literary Collective, available on Amazon and Kindle.
Thank you for reading!

Art – Guram Khetsuriani, Georgian contemporary artist. Source: Facebook

What do copywriters do?

Content creation is a massive task to tackle. We start with the story without which your business didn’t exist. It might be the simple story of how you get the idea, or how your idea came into being.

Writing is like mining for gold. We need to drill and excavate and blast through a huge amount of rock before we find a vein of gold. Once found … We deliver your content writing, business writing, SEO writing and creative writing with joy as we have a flair for writing in different styles at affordable rates.

Our lives are made of floating stories. Ours or others. Making them visible is the copywriter’s job.

I strive to make my clients’ stories visible and in doing so I need:
1.The brief.
2.A communication strategy with a view to topics that interest real clients.
3.An objective and carefully designed keyword strategy.
4.The answers to the following questions:
– Do you have a style guide?
– Who is your online competition? Why do you consider them competition?
– What do you sell? (Besides jewelry/ training services/……)
– What is your unique sales proposition?
– What are your company’s benefit statements?
– What are the most common objections to overcome?
– What is your off-page SEO strategy?
– Do you like your site’s voice?
– What primary actions do you want readers to take?

And because content is King but distribution is King Kong:
– How will the content be promoted?
– What social media platforms are working for you?
………………………………………………………………………………………………………………

I also write poetry, short fiction and I make my stories and endeavors visible in the eyes of the community, as local councillor of my district.

When your writing goes smoothly the world looks like this:

Art – Ivan Myasoedov

Tenderness is the currency of Love

If you want my love
Pay me in tenderness
Each day.

…………………………………..
© Iulia Halatz
Co-author of Anthology Volume I: Writings from the Sudden Denouement Literary Collective, available on Amazon and Kindle.
Thank you for reading!

Art — Matrix of Love by Vladimir Kush. Source: Pinterest

What is the most difficult poem to write?

What is the most difficult poem to write?

The one that does not come from your heart.

“Honesty matters. Vulnerability matters. Being open about who you were at a moment in time when you were in a difficult or an impossible place matters more than anything. – Neil Gaiman

“To write with the truth of pain in your mouth is gruesome poetry…You’ll have to cut out your heart with every word and show it to the world, then hope it will heal. This is how the light gets in, also the dark. To acknowledge fear, defeat, despair and pretend serenity of a lesson learned while patching up the wounds is…Life.” – fragment from my Tyranosaurus Writing.

Art – Peter Mork Monsted

Write it on your heart

“Write it on your heart
that every day is the best day in the year.
He is rich who owns the day, and no one owns the day
who allows it to be invaded with fret and anxiety.

Finish every day and be done with it.
You have done what you could.
Some blunders and absurdities, no doubt crept in.
Forget them as soon as you can, tomorrow is a new day;
begin it well and serenely, with too high a spirit
to be cumbered with your old nonsense.

This new day is too dear,
with its hopes and invitations,
to waste a moment on the yesterdays.”

Ralph Waldo Emerson

Art – Henri Martin (1860-1943 ; French painter). Source: Facebook