“I mean to work tremendously hard.”
– Fyodor Dostoyevsky (November 11, 1821–February 9, 1881)
There is no place for arrogance in the teaching. The only thing is changing the world of your students.
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William Clarke Rice, “The Four Seasons” (1923)
“Whoever wants music instead of noise, joy instead of pleasure, soul instead of gold, creative work instead of business, passion instead of foolery, finds no home in this trivial world of ours.”
– Hermann Hesse
Art – Consuelo González Amezcua
The story starts with “the pen is mightier than the sword” and we totally give in to it. Our words are the polisher of rough patches, the clearer of dark skies, the bridges for Human-to-Human interaction.
The prerequisite of a powerful business appeal is no longer connected to either B2C (business-to-customer) or B2B (business-to-business) but to H2H, Human-to-Human. We are all story tellers and we need to gather (and charm) audiences everywhere. We cannot live outside a story, for it can be our own life story, or the story we have created. Even if you sell ski gear, the props of a story represent the frame on which you start building and selling.
What if your story fails? And your words are dying slowly and rot in places unknown. What if our stories contradict others and fall to pieces? There will be always moments when our words are not enough, when we are not enough due to the limitations of some obsolete measurements in quality. Or success. Or the money measurement for success. Would we turn into knights (from gardeners)?
“Author Cassidy Dale points out that many people are either knights or gardeners. The knights view the world as a cataclysmic conflict with winners and losers, with battles to be fought, and with right and wrong as the dominant drivers. Gardeners, on the other hand, have the instinct to look for ways to heal, to connect, and to grow the people they encounter.”
– Seth Godin
I admit I sometimes fight… with my hat. I put it on and leave. They are not wrong and I am right, just my pen is incomplete. So, (I hope) I am still a gardener.
How would you fight? With the crafted spears of a magnificent simple idea?
Find another pen and Demonstrate. Find new words that breathe and start with the truest sentence that you know and put on a show. Simplify! For every simple idea, use demonstrations, figures, results, skills acquired. Demonstrate your mission and show your vision and their power. Show that you can move a mountain or fly over it.
– Iulia Halatz
Michael Cheval
We are a digital marketing company based in Bucharest. We specialize in customized professional English courses and SEO copywriting solutions. We are enthusiastically local and intelligently global, covering web stories and courses for Romanian and international companies.
We cater for everybody who has a story to write.
We have time. We believe in Omoikane, the Japanese god of wisdom and insight, a deity capable of making decisions that we would make if we only had the time. We make good decisions and start writing for you in a jiffy. Of course, after our first meeting (in person or online) and after we have received your brief.
We have perseverance. We love Kintsugi (translated as ‘golden joinery’), the centuries-old Japanese art of repairing broken pottery with lacquer dusted or mixed with powdered gold, silver, or platinum. We work, write and repair your web content until it is clear, clever, shareable and… invincible.
We’d love to hear from you!
Drop us a line and we’ll nail down a solution or two for your SEOwriting strategy that will position your business at the top of your industry.
We write stories to survive and sur-thrive.
What is the hardest question you would ask your Business lecturer?
What business path would you pursue thirty years from now?
Art by Tatiana Kazakova.
Writing is a ladder out of Chaos.
My Tyrannosaurus writing has found me a path out of chaos. Chaos amidst which I found myself while trying to develop my business. Then I did not know that business world is sharks’ empire. I put it in writing in my Shark Tale.
Writing must be something of an Iron Tale, must be tough and sincere to the core of human perception of pain as valor. I remain the grumpy T-Rex who started writing out of pain, not necessarily because of a broken world. But now and then with words we glue shards and pieces and put them together with blood. As we sometimes taste blood, ours or others’.
“Of all writings I love only that which is written with blood. Write with blood: and you will discover that blood is spirit.” – Friedrich Nietzsche
Be the one who cares, make words so disruptive that they create new worlds, hopes and dreams. Even if we are unhappy dinosaurs and find shelter in an Iron Tale or ruminate about feeling too much, whilst declaring colorless apparel, we should take power and strength from our stories. “We tell ourselves stories in order to live.”- Joan Didion
Writing is a ladder to the sky in your mouth when you are in love.
Pay toll to love in words. If I sing songs to the blooming trees, they remain in bloom. My words protect them from smothering summers and mellow autumns. The “herbivore” writing is sweet and protective. Still they are disruptive words that create ladders and unite…people and their stories.
“Be the one who nurtures and builds. Be the one who has an understanding and a forgiving heart, one who looks for the best in people. Leave people better than you found them.” – Marvin J. Ashton
© Iulia Halatz
Art by Milla von Luttich.
She says: “Be the one who cares, make words so disruptive that they create new worlds, hopes and dreams. Even if we are unhappy dinosaurs and find shelter in an Iron Tale or ruminate about feeling too much, whilst declaring colorless apparel, we should take power and strength from our stories.”
Her published poems can be found in The Sudden Denouement Anthology Volume I.
“Who are you, Martin Eden? he demanded of himself in the looking-glass, that night when he got back to his room. He gazed at himself long and curiously. Who are you? What are you? Where do you belong?” – Jack London (Martin Eden)
You belong with the legions of toil that must grub in the dirt for the sixpence. You belong with the legions that dare lift their eyes to contemplate the moon to substitute food for the dance of imagination. You belong with the vulgar and with the spirited being what carries the tinge of heaven in a smile.
You belong with all that is hard, low and unbeautiful, yet you dare live with the stars and make stardust trails. You belong by rights with the legions of strive, nevertheless in one corner of the mind there is an inverted eye that yearns for the lunarian shape-shifting beauty.
You belong by rights to creativity and labor. Creativity is vision or as Samuel Butler vanguardly put (almost two centuries ago): “When a man is in doubt about this or that in his writing, it will often guide him if he asks himself how it will tell a hundred years hence.”
Creativity is strategy. Strategy must vary as does the moon.
We are not so busy looking at the moon that we do not see the sixpence at our feet. Nor are we so engulfed in drudge that we do not see the sky. We’d better see the moon and the sixpence all at once. Our dreams and our toils should answer all our questions in the change of crescents to vanishing waning moons.
© Iulia Halatz
Art by Inma Gonzales Vazquez.
“Back in the days when storytelling was the main form of entertainment, tales of mythical creatures abounded. Today we seem to indulge in the mere scraps of what was once an epic feast of legend.”
In this modern age, there appears another mythical creature, the shark, a protean-like coiling in the grass type of snake, ready to turn your business proceedings and agreements into dust with swift smooth-tongued, loaded Questions…
As an entrepreneur I have started small. I am still small fish and I deal with sharks, corporate companies. I have created my ‘corporate’ culture from scratch, and I have developed my business solely through growth hacking.
What I have learned when trying to impose my imaginative but new small company culture to the sophisticated corporates is to strike gold, provided you know who you are and consequently, the “protocol” to offer and create huge amounts of Value and solve problems.The more problems you solve the better you speak the shark tongue.
Tim Ferriss once said, “A person’s success in life can usually be measured by the number of uncomfortable conversations he or she is willing to have.”
Sharks’ words are never comfortable as they know no mercy and smell fear and disorder from afar. Whomever has never been told that his/her products or services are useless doesn’t know how to shine a carefully chosen smile in the face of the creature with disposable teeth, and sink into the right order of things. Which is, there are other sharks. But when a big shark says to you, you are no good, then you are (good), because you are there sharing the same table, conference room and presentation…On this gleeful occasion I am thanking all the sharks in my life, the ones who have taught me to smile at the glint of rejection, and the ones who have taught me that:
“Everything you want is on the other side of fear.” – Jack Canfield
Besides trading my help for their help, I will thank them all in a more personalized manner.
© Iulia Halatz
Art by Michael Sowa.
We are all stuck in a Golden Age, which can be source of grief, anger, deception and disillusionment but also source of power and inspiration. Always the optimist, I have chosen the latter.
“I am convinced that most people do not grow up … our real selves, the children inside, are still innocent and shy as magnolias.” – Maya Angelou
How can we use our childish un-perverted selves to be more and become better? How can we project and protect our Golden Age in the turmoil and perils of a suffocated Modern Age?
Children perceive things unspoiled. Their vision is as green as the waves and sea before the storm and unhampered by misgivings. They do not hold grudges. They see beauty in everything and for everything they have a story or a witty explanation…
My beautiful step-daughter Brigitta always admired my bags: “This is made of the skin of a python who ate rotten jelly fish for dinner.” The subject of her admiration was a turquoise bag, so obviously the poor snake had digestive problems…”This is from the skin of a giraffe who ate the blue sky after the rain…A black panther who swallowed up a rainbow.” For the general understanding of things, no python, giraffe or panther died for me to have my beautiful bags, it is just painted and customized leatherwork.
As for me, my childish projection was all about magic and to change things as if with a magic wand. The adult knew the hard truth that it couldn’t be done so swiftly, but I kept trying while not pushing the Golden magic too far away. I am not much of a story-teller but people believe me…
Maybe I have acquired a little bit of the gift in the gab, whose foundation was laid in my golden time of stories. From one “fabrication” to another, I have always offered the freedom of always doing something new, and the freshness of ideas.
Life is always beautiful when you travel with new words.
Art by Anton Lomaev.
What is your why?
We all have a secret engine. It may be the fire in our hearts lit by a wondrous smile, or the sparkle of a new day, the uneasy warmth of doing something new, the hope of achieving something we only dreamed about, or just finishing a project, a new venture.
Why do you get up in the morning? To start all over, to rewind, to redo and to make it better. Time is what we really own. Time is what we really have to define Better. Time shapeshifts in what we make of it and in the colors of our feelings.
A Romanian folk tale tells the story of a brave king, one eye smiling and the other crying. We keep on doing the daily grind, one eye crying, and one eye laughing at the Why in our hearts. Our Why is the craving for doing something we and others will love.
Success is not something handed to us. But we can hand ourselves a bit of happiness at forgetting our daily pet peeves and shaping the time in something lovable. Love but attracts other types of love.
“I want no vacation – no surcease from my labors. If people would select a life work compatible with their temperaments, the sum total of happiness would be immeasurably increased in the world.” – Nikola Tesla
Spring is the season of goodwill. I contribute to the sum total of happiness with my (other) work of being the follower of seasons and the keeper of springs. For I have never found a love that pure as in the tree flowers whose scent quietly clings like stardust to the early twilights of March.
Art by Blenda Tyvoll.