“You expected to be sad in the fall. Part of you died each year when the leaves fell from the trees and their branches were bare against the wind and the cold, wintery light. But you knew there would always be the spring, as you knew the river would flow again after it was frozen…” Ernest Hemingway – A Moveable Feast
The story starts with “the pen is mightier than the sword” and we totally give in to it. Our words are the polisher of rough patches, the clearer of dark skies, the bridges for Human-to-Human interaction.
The prerequisite of a powerful business appeal is no longer connected to either B2C (business-to-customer) or B2B (business-to-business) but to H2H, Human-to-Human. We are all story tellers and we need to gather (and charm) audiences everywhere. We cannot live outside a story, for it can be our own life story, or the story we have created. Even if you sell ski gear, the props of a story represent the frame on which you start building and selling.
What if your story fails? And your words are dying slowly and rot in places unknown. What if our stories contradict others and fall to pieces? There will be always moments when our words are not enough, when we are not enough due to the limitations of some obsolete measurements in quality. Or success. Or the money measurement for success. Would we turn into knights (from gardeners)?
“Author Cassidy Dale points out that many people are either knights or gardeners. The knights view the world as a cataclysmic conflict with winners and losers, with battles to be fought, and with right and wrong as the dominant drivers. Gardeners, on the other hand, have the instinct to look for ways to heal, to connect, and to grow the people they encounter.”
– Seth Godin
I admit I sometimes fight… with my hat. I put it on and leave. They are not wrong and I am right, just my pen is incomplete. So, (I hope) I am still a gardener.
How would you fight? With the crafted spears of a magnificent simple idea?
Find another pen and Demonstrate. Find new words that breathe and start with the truest sentence that you know and put on a show. Simplify! For every simple idea, use demonstrations, figures, results, skills acquired. Demonstrate your mission and show your vision and their power. Show that you can move a mountain or fly over it.
– Iulia Halatz
Politics is the road less travelled by women. I do believe we must be guided on this road because each of us has a story to tell. The story of the small celestial world we bear on our frail shoulders like so many miniature Atlases. We must be aided to make it bigger.
I have taken the road less travelled by being empowered to speak, to use my word-work in praise of our dreams, hopes, and determination to transcend our tiny realities into a macrocosm that breathes along with our heartbeats. I am already part of an international community that empowers women to have a voice.
I have named all these acts of empowerment: “Workwomanship”.
These words granted me attendance to a “Women in Politics” Workshop. Politics is not really my thing but I have a flair for humane communication and always crave learning new things.
Random words cover the world.
Those who put them in order uncover leaves of incredible shimmering beauty.
. . .He felt the wood secrecy, he knew the June softness
The warmth surrounding him crackled
Held in by the mansard roof mansion
He glimpsed the shadowy light on last year’s brittle leaves fallen,
Looked over and overlooked, glimpsed by the fall of death,
Winter’s mourning and the May’s renewal.
– Delmore Schwartz
We are a digital marketing company based in Bucharest. We specialize in customized professional English courses and SEO copywriting solutions. We are enthusiastically local and intelligently global, covering web stories and courses for Romanian and international companies.
We cater for everybody who has a story to write.
We have time. We believe in Omoikane, the Japanese god of wisdom and insight, a deity capable of making decisions that we would make if we only had the time. We make good decisions and start writing for you in a jiffy. Of course, after our first meeting (in person or online) and after we have received your brief.
We have perseverance. We love Kintsugi (translated as ‘golden joinery’), the centuries-old Japanese art of repairing broken pottery with lacquer dusted or mixed with powdered gold, silver, or platinum. We work, write and repair your web content until it is clear, clever, shareable and… invincible.
We’d love to hear from you!
Drop us a line and we’ll nail down a solution or two for your SEOwriting strategy that will position your business at the top of your industry.