Monthly Archives: September 2016

Engleza de joi/ Sweep

Sweep = to clean especially a floor by using a brush to collect the dirt into one place from which it can be removed.

Sweep along = to make somebody very interested or involved in something, especially in a way that makes them forget everything else.

“Time is the substance I am made of. Time is a river which sweeps me along, but I am the river; it is a tiger which destroys me, but I am the tiger; it is a fire which consumes me, but I am the fire.”
Jorge Luis Borges


Art – Henri Julien Rousseau‘s tiger.



Cruelty is not a shield but a system of betrayal

We are all Arya Stark and deft shape-shifters dancing on stories in order to survive. We are but one step into cruelty every minute on the way to achieving our goals.
Cruelty is not a shield but a system of betrayal.
We betray our shattered feelings and broken image of ourselves reflected in mirrors that don’t belong to us.
We betray our inability to live up to our vision and our words.
We give in to our doubts: “What if I am wrong, what if they don’t like me, what if I am not enough?” We betray our powerlessness of being happy in our own world. We surrender to an odd country we never dreamed about.

We betray our transcendent fear of living in a blur devoid of bounties we wouldn’t dare take with our own hands.

And we forget that “Anything can happen in a world that holds such beauty”- Peter S. Beagle.

Art by Christian Schloe.

Time thief

Love is a time thief
Perched in the tree of gold
adorned with emerald leaves
sparkling of hope in the dark.

Notwithstanding love is one
dimension to the solar knowledge
the strangeness of a country
that isn’t yours.

© Iulia Halatz










Art – “Whispering Eve” by British artist William Gilbert Foster (1855–1906).

Engleza de joi/ Silt

Silt = sand, soil, mud, etc., that is carried by flowing water and that sinks to the bottom of a river, pond, etc.

“Seas move away, why not lovers? The harbours of Ephesus, the rivers of Heraclitus disappear and are replaced by estuaries of silt. The wife of Candaules becomes the wife of Gyges. Libraries burn.”
Michael Ondaatje, The English Patient

Michael Ondaatje’s words are plain wizardry about visible wars and the invisible, the ones we battle everyday with us, shadows, dust and smoke. Nobody has molded love and life in such astounding stories.

He was born on the 12th of September, 73 years ago, in Sri Lanka.










Art by Vincent van Gogh.

Get away with entrepreneurship

What is entrepreneurship?
An idea, packaged into an alluring story, heralding a product designed as the solution to a problem.

How do you start?
Suppose you have a passion to find a pattern for your product and your business model. Decipher your passions and find your skills. Build on your product and create the words for an enchanting package. Start your enterprise as if you were starting a new love story. This would be your other love and type of love because you put more than just time into your idea.

Brain fueling for your idea is always hard.
All the more reason you should make use of your best. Your skills. Your skills will always help you in the direst of times. One should never stop looking for new ones as time is limited. In everything, your skills will make do.

You are likely to fail with your idea. Predictions break apart when you transfer them from paper to practice. Nothing seems to be the same. On this rugged path, you wish you had struck gold. Literally. You do business with people that assess you, judge you, jeer you, appreciate you…Everybody wants nothing but the best. And they often offer nothing in return.

No matter what you sell or do, do it right and well. Even if you don’t sell gold, leave an impression and a mark. Get the job done. If possible, leave a trail of delight that later will lead them back to you. And whatever you do, ask a simple question: Can I get away with it? Can I get away with my story/presentation/performance? We are all non/artists until we promise ourselves to put our passions into practice and become entrepreneurs.

“Art is what you can get away with.”
Andy Warhol











Art by Rafal Olbinski.

Engleza de joi/ Tremendous

Tremendous = very great in amount or level, or extremely good:

There is hardly any activity, any enterprise, which is started with such tremendous hopes and expectations, and yet, which fails so regularly, as love.”
Erich Fromm











Art by Christian Schloe.

Minimalism and business

Minimalism is something that builds on simplicity and honesty. In the right places.
It is a style of art, music, etc. that uses very simple ideas or a very small number of simple elements. And why not, it is a style in business.
Minimalism in business is simplifying your story. Your product. Your ingredients…Minimalism in business is to debunk the myth of a manifold product.

Always imagine that your product is like pizza. Consequently, the story of pizza is the story of your product. With the use of scarce resources, you create a piece of magic that solves problems, alleviates pain, increases pleasure, creates a better life, puts a smile on your face.

Everybody likes pizza. It is tasty and delightful and we all have a secret hankering for being delighted. No matter what you sell, your customers ache for new experiences, new things, new stories.

Not everybody likes pepperoni pizza. Don’t forget to personalize! Your product is (still) pizza, nevertheless build on it. Invent new flavours, create cutting-edge toppings and serve everything with a twist of originality and adventure.

The lesson learned: simplicity and personalization are the Holy Grails of modern business. Simplifying my products and tailoring my words have created shortcuts and countless smiles.

Art – Simplicity and delight by Fukutaro Terauchi.

Terauchi_Fukutaro 2


Biking else matters

My love for cycling, Bucharest and summer took me to one of the most beautiful buildings – a daring blend of modern and tradition –  and to a vapory sunset over the Herăstrău lake:

Engleza de joi/ Go-between

Go-between = someone who takes messages between people who are unable or unwilling to meet:

“Between the wolf in the tall grass and the wolf in the tall story there is a shimmering go-between. That go-between, that prism, is the art of literature.”
Vladimir Nabokov


Vincent 2









Art by Vincent Van Gogh.