The purpose of this website is to share beautiful words and images with the world.
Also, as a brother-of-words myself, I humbly share mine from time to time, words that I inscribe on other barks and layers of light.
Lately I have received loads of comments which link to a company’s website or weblog…
I gladly promote everybody here, as content marketing has never been so powerful.
Nevertheless, if you’d like me to write about the unique, problem-solving magic of your business and what it will empower to do, email me at email@example.com.
I’d love to hear from you. It is fascinating to see what some long tail (stardusted) keywords can create.
An amazing illustration for The Book of the Long Sun by Gene Wolfe, 1987 by Richard Bober:
Hendrick’s gin looks like it has been plucked out of the Victorian era. But the brand was launched in 1999.
All this is a twist on “nostalgia marketing”, a common term in contemporary advertising signifying a brand using its history to excite the imagination of consumers. According to a recent study published in the Journal of Consumer Research, feeling nostalgic “weakens a person’s desire for money” – or, to be more direct, encourages them to buy lots of stuff. https://www.1843magazine.com/
More than a decade ago, Wired editor Kevin Kelly wrote an essay called “1,000 True Fans,” predicting that the internet would allow large swaths of people to make a living off their creations, whether an artist, musician, author, or entrepreneur. Rather than pursuing widespread celebrity, he argued, creators only needed to engage a modest base of “true fans”—those who will “buy anything you produce”—to the tune of $100 per fan, per year (for a total annual income of $100,000). By embracing online networks, he believed creators could bypass traditional gatekeepers and middlemen, get paid directly by a smaller base of fans, and live comfortably off the spoils.