Category Archives: Entrepreneurship

Tips For Job Seekers: Update Your CV to Highlight Transferable Skills

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Update your CV to highlight transferable job skills.
People talk about the importance of having “transferable skills” on your CV all the time, but what do they really mean?

Transferable skills are all of the things you’re good at that can be applied to various roles in various industries. For example, strong writing, time management, and problem-solving are all examples of what would be considered “transferable skills.” The fancier definition of this term is “an ability that isn’t highly specialized.” Non-transferable skills, often called “hard skills,” are specific to certain industries, like coding, animation, or graphic design.

On your CV, generalize your skills into three key areas: systems-oriented, people-oriented, and self-oriented to showcase versatility.

Your expertise involves systems-oriented skills. Try to explain how these abilities may be used in other fields and roles under each job on your CV. Say you were a software firm content producer. If so, underline “business writing” on your CV and explain how you define your function by include activities like blog articles and marketing emails. This will demonstrate that you can use this expertise in any field, not only software.

People-oriented skills highlight your ability to communicate with colleagues. Right now, companies value candidates who can collaborate remotely and have the potential to lead virtual teams. On your CV, be sure to include keywords like performance management, virtual training, and task delegation, either under a particular role or a separate “skills” section at the bottom of your CV to demonstrate your ability to collaborate and lead.

Self-oriented skills tell your potential employer that you can work diligently, learn quickly, and apply new solutions to existing problems, like the ones caused by the shift to remote work (decreasing productivity, burnout, etc.). You might think of these as “soft” skills, but they are in demand and will help you stand out as companies continue to decentralize their workforces. Words like “autonomy,” “time management,” and “self-starter” show employers you can stay on task, remotely or otherwise.

If you have been using a chronological CV but are struggling to get responses from employers, or if you are trying to enter an industry you have no previous experience in, try mixing things up by showcasing your transferable skills first — even before your job titles. Use them as headers under the experience section on your CV.

!! IMPORTANT
Bullet point about your specific responsibilities.
Bullet point about your successes, including metrics.

Check out this video: https://www.youtube.com/watch?v=Smw6yFue8kg

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Hi, I am Iulia,
#Englishcoach, #copywriter #editor #proofreader #chieffairytalerofficer
Want to know more?

Visit my establishments:
Copywriters, AI nerds, job seekers, and passionate travelers: go to blog.seocopywriting.ro where I share stories about writing, content strategies, AI fears and benefits, job interview strategies, and carefully select the best hotel offers for YOU.

English learners, small business owners, and solopreneurs: go to my YouTube channel, where I create videos about trending news, the English grammar, the global economy, new English vocabulary, business development, and essential economic concepts. 
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Looking to level up your English-speaking game? Whether it’s nailing those corporate presentations, acing employment interviews, or slaying any public speaking situation, I’m here to help you shine! Let’s unlock your full potential together!

Join our courses at contact@cursinengleza.ro.

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Tips For Job Seekers: How to write the perfect CV

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Tips For Job seekers

#tipsforjobseekers

Imagine meeting a stranger at a party. What makes for a successful encounter? The first lesson is inspired by an old shampoo commercial: you never get a second chance to make a first impression. The second lesson is that you don’t need extravagant attire to stand out. The third is to remember that what you omit can be as important as what you say.

These principles also apply to writing a CV. A résumé is not an exhaustive list of every job you’ve had or your life story. It’s a marketing tool, much like that hair-care advertisement. Recruiters and hiring managers, akin to party guests, quickly decide if they want to engage further. A study suggests that such professionals spend an average of 7.4 seconds skimming a job application. Here are a few tips to make those seconds count effectively.

Customize your CV for each job application. Highlight the skills and experiences most relevant to the job you’re applying for.

Use a clean, professional layout with clear headings and bullet points.
Stick to a standard font (e.g., Arial, Calibri) and keep it consistent throughout.
Ensure your CV is easy to read by using appropriate spacing and margins.

Start with a compelling personal statement or summary that encapsulates your professional identity and career aspirations in a few sentences.

Highlight your achievements rather than just listing job duties.
Use quantifiable metrics to demonstrate your impact (e.g., “Increased sales by 20%”).

Include a skills section that showcases both hard and soft skills relevant to the job.
Use keywords from the job description to ensure your CV passes through Applicant Tracking Systems (ATS).

List your work experience in reverse chronological order.
Focus on roles from the past 10-15 years, unless earlier roles are highly relevant.

Include your highest level of education and any relevant certifications.
Mention any honors or distinctions received.

Use Action Verbs!
Start each bullet point with a strong action verb (e.g., “Led,” “Developed,” “Managed”).

Proofread your CV carefully!
Double-check for spelling, grammar, and formatting errors.
Consider having someone else review your CV for a fresh perspective.

Check out our video: https://youtu.be/vYMp-OXa0XI?si=bJCIdSroi0keBuEe
Join our courses!

contact@cursinengleza.ro

Photo by the author (from my biking trips).

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Looking to level up your English-speaking game? Whether it’s nailing those corporate presentations, acing employment interviews, or slaying any public speaking situation, I’m here to help you shine! Let’s unlock your full potential together!
https://docs.google.com/forms/d/e/1FAIpQLSd5Y2UyeID8uVRuLD1-OxuF-0lbIDkap53MJxFQ34ucMuQ44g/viewform?vc=0&c=0&w=1&flr=0

Red Ocean Vs Blue Ocean Strategy

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The term “Red Ocean” metaphorically represents a market characterized by fierce competition, where the cut-throat nature of competition turns the ocean bloody red.

In a Red Ocean competition is Fierce.
Companies compete in a saturated market space where growth often comes at the expense of competitors.
The emphasis is on capturing and redistributing existing demand rather than creating new demand.
Companies often face a trade-off between differentiating their offering and minimizing costs.
Strategies focus on either offering lower prices than competitors or providing differentiated offerings to justify higher prices.

In contrast, the “Blue Ocean Strategy” suggests creating new, uncontested market spaces ( blue oceans), rendering the competition irrelevant. Blue Ocean focuses on innovation, creating new demand, and breaking away from the competition.

What is Blue Ocean Strategy?
Blue Ocean Strategy is a strategic business framework in which companies achieve superior market positions by creating new and uncontested market spaces (aka “blue oceans”) instead of competing in existing and competition-saturated markets (aka “red oceans”).

Developed in the 1990s by INSEAD professors W. Chan Kim and Renée Mauborgne, the concept was published in 2005 with the release of their book Blue Ocean Strategy

Blue Ocean Strategy is a strategic business framework in which companies achieve superior market positions by creating new and uncontested market spaces (aka “blue oceans”) instead of competing in existing and competition-saturated markets (aka “red oceans”).

Developed in the 1990s by INSEAD professors W. Chan Kim and Renée Mauborgne, the concept was published in 2005 with the release of their book Blue Ocean Strategy.

How do you create a blue ocean?
You can create a blue ocean by reshaping market boundaries and focusing on “value innovation” to generate fresh demand. This approach significantly differentiates your business from existing rivals. If done correctly, it can render your competition irrelevant.

The key principle here is “value innovation,” which is a simple yet tricky concept. Value innovation doesn’t necessarily rely on technological breakthroughs. Instead, it creatively reorganizes existing technologies to offer unique value. In Blue Ocean Strategy, this means creating a differentiated solution at a low cost for the company or the consumer (or both).

Check out our video: https://youtu.be/7-S7xGWPkZ4

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I create videos about trending news, the worldwide economy, new English words, economic concepts, and everything else that might help you in your daily quest to master the English language.
Enjoy!!!

Join our courses: https://docs.google.com/forms/d/e/1FAIpQLSd5Y2UyeID8uVRuLD1-OxuF-0lbIDkap53MJxFQ34ucMuQ44g/viewform?vc=0&c=0&w=1&flr=0

Photo by Marina Zvada: https://www.pexels.com/photo/island-in-blue-ocean-26311884/

Adam Smith’s The Wealth of Nations: The Birth of Free-Market Economics

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Topics for our students

Check out my video about my favorite economist, Adam Smith, and my favorite economics book, The Wealth of Nations: https://youtu.be/Kfjg5VPxcMc?si=bfRvW90OiyME4lPC

What Is “The Wealth of Nations”?
“The Wealth of Nations” is an influential text published by Scottish philosopher and economist Adam Smith in 1776. Its full title is “An Inquiry into the Nature and Causes of the Wealth of Nations.” Smith wrote the book to describe the industrialized capitalist system that was upending the mercantilist system.
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Smith believed humans ultimately promote public interest through their everyday economic choices. In “The Wealth of Nations” he wrote:

He generally, indeed, neither intends to promote the public interest, nor knows how much he is promoting it. By preferring the support of domestic to that of foreign industry, he intends only his own security; and by directing that industry in such a manner as its produce may be of the greatest value, he intends only his own gain, and he is in this, as in many other cases, led by an invisible hand to promote an end which was no part of his intention.

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I create videos about trending news, the worldwide economy, new English words, economic concepts, and everything else that might help you in your daily quest to master the English language.
Enjoy!!!

Join our courses: https://docs.google.com/forms/d/e/1FAIpQLSd5Y2UyeID8uVRuLD1-OxuF-0lbIDkap53MJxFQ34ucMuQ44g/viewform?vc=0&c=0&w=1&flr=0

Photo by Marvin Sacdalan: https://www.pexels.com/photo/man-in-coat-statue-near-buildings-13064519/

BUSINESS ENGLISH TUTORIAL: What is a Bylaw?

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💥TOPICS FOR OUR BUSINESS ENGLISH COURSES

💥A bylaw is a rule or law established by an organization or a local government to regulate itself or manage the community’s affairs. Bylaws are specific to the organization or locality that creates them and provide detailed guidelines on various aspects of governance, conduct, and procedures.

💥Main Principles of Bylaws

💥Bylaws are created by a governing body, such as a city council, homeowners’ association, or corporation’s board of directors, to regulate matters within their jurisdiction.

💥Bylaws contain specific rules and regulations that address the unique needs and circumstances of the organization or community.
Bylaws have the force of law within the context they apply. Violating a bylaw can result in penalties or other enforcement actions.
Bylaws must align with higher laws, such as federal, state, or provincial laws. They cannot contradict broader legal frameworks.
Bylaws should be clearly written and accessible to those they govern, ensuring everyone understands their rights and responsibilities.

💥Examples to Illustrate Bylaws

⚡️Homeowners’ Association (HOA) Bylaws
Homeowners must maintain their lawns and gardens to a certain standard.
To ensure the neighborhood remains attractive and property values are maintained.
Homeowners who do not comply may receive warnings or fines.

⚡️Corporate Bylaws
Board of directors must meet quarterly to review company performance and make decisions.
To ensure regular oversight and strategic planning for the company’s success.
Non-compliance may lead to governance issues and potential legal ramifications for the company.

⚡️Municipal Bylaws
No loud noises after 10 PM in residential areas.
To maintain peace and quiet for residents during nighttime.
Violators may receive warnings, fines, or other penalties from local authorities.

💥Key Takeaways

⚡️Bylaws are local rules. They are created by organizations or local governments to manage internal and community affairs.
⚡️Bylaws provide clear and specific guidelines tailored to the needs of the governed body.
They have legal standing within their context and must be followed by those they apply to.
⚡️Bylaws must not conflict with broader legal frameworks and must be fair and transparent.
By understanding and following bylaws, organizations and communities can operate smoothly and effectively, ensuring orderly conduct and governance.

Check out our video: https://youtu.be/ZA71TzYABzA

Photo by the author.

Learn more in class!
…………………………………………………
✨Hi, I am Iulia,
#Englishcoach, #copywriter #editor #premiumlegalEnglishteacher #chieffairytalerofficer #jobhelper #journalist

💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!

✨PS: If you want to work with me, book a preliminary free session, or ask me a question, please call or write:
📞0722841053
💻contact@cursinengleza.ro
💻contact@engleza-de-afaceri.ro
💻englezadeafaceri@gmail.com

Client Stories

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Dealing with difficult clients can be a real challenge, but it’s all part of the business game!  

Recently, an international logistics company approached us about taking business English courses. They liked the offer, but they had a simple request. They requested a complimentary introductory course to gauge the student’s compatibility (they mentioned “chemistry”) with the trainer. Unaware of this concept and unable to provide free courses to every individual or company that contacts us, I declined the offer.
Yes, we offer free initial courses to our paying clients, but not to everyone on the internet.
I wonder what “chemistry with the teacher” means. What if the teacher is not attractive? I had a hard time pinpointing their request, which has been singular until now.

Now it is a good time to announce that our fees will increase starting in September. Take advantage of the August offer! :)))

Our clients usually receive a free preliminary session during which we assess their level and the challenges they encounter with a view to mastering English in a business environment. 
They also benefit from our extensive digital library, which we have built up over more than 20 years of training.
Our YouTube channel aids in extending the learning process beyond our English-speaking sessions. The videos are based on the topics discussed in class.

Follow and share: https://www.youtube.com/@iuliahalatz6344

Please read another article on the same topic: http://blog.seocopywriting.ro/2021/05/26/a-shark-tale-2/

In a future article, we will discuss what we believe makes a good teacher, based on our experience of teaching thousands of students annually.

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My Week Plan: ✨

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Inspired by other posts here on LinkedIn, I am drafting my work plan for this week. First and foremost, I am working on the July newsletter. It is not a hard write, but there are many activities to highlight, and I need to choose the most significant ones. I am currently preparing business and communication courses for a group of companies, as well as a bespoke financial course for an accounting company. I am redoing a pitch for a new client.

I have three articles to finish, and I’m working on a new website and videos for my students.

I am currently putting the final touches on the AI course. This is almost ready for a period of time, but I am still exploring other options. This field is in constant expansion.

It does not seem like much, but it is. Also, every week, I get requests for offers to which I customize detailed answers. There are no two courses alike.

Photo by the author (from my biking trips).
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Looking to level up your English-speaking game? Whether it’s nailing those corporate presentations, acing employment interviews, or slaying any public speaking situation, I’m here to help you shine! Let’s unlock your full potential together!

Join our courses: https://docs.google.com/forms/d/e/1FAIpQLSd5Y2UyeID8uVRuLD1-OxuF-0lbIDkap53MJxFQ34ucMuQ44g/viewform?vc=0&c=0&w=1&flr=0

5 Factors That Influence Competition in Microeconomics

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In microeconomics, competition is influenced by five factors: product features, the number of sellers, barriers to entry, information availability, and location. Each factor hinges on the availability or attractiveness of substitutes, and most markets lie somewhere between perfect competition and monopoly.

1. Product Features
Product features describe its level of differentiation. If a company’s product is similar to others already on the market, the good or service is indistinguishable from products sold by competitors. This situation would imply heavy competition. Alternatively, a product might be completely differentiated or unique with low levels of competition.

2. Number of Sellers
The number of sellers impacts competition. If there are many sellers of an undifferentiated product, competition is considered high. If there are few sellers, competition is low. If there is a single seller, the market is regarded as a monopoly.

3. Barriers to Entry
Barriers to entry can influence the number of sellers. Market characteristics such as high capital investment requirements or heavy regulation may prevent new companies from entering the market, which in turn provides a level of protection to existing firms. With lower competition through barriers to entry, firms will be able to charge higher prices.

4. Information Availability
Information availability revolves chiefly around price discovery. When customers can efficiently and accurately define prices across competitors, companies are unable to set prices, and competition is robust.

5. Location
A proactive location strategy can corner potential customers and reach them more effectively than the competition. For example, gas stations are often strategically located on busy corners.

Levels of Competition
Most markets are somewhere in between perfect competition and monopoly. In perfect competition, each firm’s marginal profit equals marginal cost. There is no economic profit. In a monopoly, the marginal profit equals marginal revenue, which is the incremental revenue generated from selling one more unit.

Companies in perfect competition are considered price takers, meaning that they have no scope to set prices, the reason why marginal profit is equal to marginal cost. Perfectly competitive markets are defined by a homogeneous product, many sellers with low market share, and no barriers to entry or exit. These firms cannot differentiate their products, and their customers have highly accurate information.

Check out my video on the topic: https://www.youtube.com/watch?v=Ko2vplHn2dY

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Looking to level up your English-speaking game? Whether it’s nailing those corporate presentations, acing employment interviews, or slaying any public speaking situation, I’m here to help you shine! Let’s unlock your full potential together!

Join our courses: https://docs.google.com/forms/d/e/1FAIpQLSd5Y2UyeID8uVRuLD1-OxuF-0lbIDkap53MJxFQ34ucMuQ44g/viewform?vc=0&c=0&w=1&flr=0
Photo by the author.

Standards of living: Southerners live the longest?

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According to an article in The Economist about the standards of living and populations with the longest lifespans, people not only live to old age in rich countries like Switzerland and Singapore, but also in relatively poorer nations like Italy, Spain, and Greece.

As a Greek lover, I believe that life’s pace is slow and full of beauty. While taking in the scenery, they eat sea food and delicious fruit. On some islands, the major event is the picking of the olives in December. Life stretches thick and thin, and it is almost uneventful. In other words, stressful events do not emerge. I always admire this quality in Southerners: to focus only on the blissful side of life, surrounded by their extended families. Indeed, I agree that sun, olive oil, social life, delicious food, the views, and salty air all contribute to a better and longer life.

As a tourist, I travel to Greece twice a year. My observations are as follows: The Greeks are very light-hearted and happy, and they do not take themselves or others too seriously. Perhaps life in Athens is unique and different, given its status as a metropolis with more than 3 million inhabitants, but on the islands, time appears to have paused amidst the enchanting scenery.
The Greek cuisine is something that I am in love with. Greek cuisine is not only healthier than Italian cuisine, but it is also delicious.
My perception may be influenced by a tourist’s rose-tinted glasses, but I like the Greeks’ tranquilly. Nobody seemed to be stressed.

What do you think?

Photo by the author.

…………………………………………………
✨Hi, I am Iulia,
#Englishcoach, #copywriter #editor #premiumlegalEnglishteacher #chieffairytalerofficer #jobhelper #journalist

💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!

✨PS: If you want to work with me, book a preliminary free session, or ask me a question, please call or write:
📞0722841053
💻contact@cursinengleza.ro
💻contact@engleza-de-afaceri.ro

What are your fears about AI?

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If you don’t master it, it will master you.

Progress is everything. AI is progress. Therefore, AI will be in everything. I love progress and new things.
Nevertheless, new things create new questions..

Will bots replace you? Is using ChatGPT to compose an email ethical? Eat rocks if Google’s searchbot says so? (No.)

Despite adults’ concerns, many youngsters are already experiencing generative AI. Snapchat and Instagram have it; iPhones and Chromebooks will get it.

“More than a decade on, adults are still trying to unravel what smartphones and social media did—and do—to young people,” If anything, worry over their impact on youth and mental health has increased. Today’s parents face various tech backlash waves due to AI.

Of sure, worries are valid. Young people may benefit from AI: using it ethically and under surveillance could be the answer.

Many a time, I have asked myself this question: How will AI shape our lives? Will it also transform our mental lives? Maybe. However, the foundation of such physical realities is neither solid nor sturdy. However, AI can influence our perceptions, causing us to see what we want to see rather than what is actually in front of us. Or, the other way around. Because sometimes we see what we want to see and not what is in front of us. 
We are humans, not robots.

In my opinion, the AI can shape realities from the point of view of perceptions.
We have access to a vast amount of information. What will we do with it?

We live in the age of choices.
“Beyond the age of information is the age of choices.” – Charles Eames

Next article form our AI Series is dedicated to human writing vs AI writing. Stay tuned!

https://blog.seocopywriting.ro/2018/08/29/are-you-a-rebel-writer/

Please read another AI article: Do not rely on AI!

Art – Kaoru Yamada

Join our AI courses:

📞0040722841053
💻contact@cursinengleza.ro
💻contact@engleza-de-afaceri.ro
💻englezadeafaceri@gmail.com