🔷 The most interesting nomination comes from Dictionary.com!
🔷 Dictionary.com’s 2025 Word of the Year is 67
🔷 Each year, Dictionary.com’s Word of the Year and short-listed nominees capture pivotal moments in language and culture. These words serve as a linguistic time capsule, reflecting social trends and global events that defined the year. The Word of the Year isn’t just about popular usage; it reveals the stories we tell about ourselves and how we’ve changed over the year. And for these reasons, Dictionary.com’s 2025 Word of the Year is 67.
💡 If you’re the parent of a school-aged child, you might be feeling a familiar vexation at the sight of these two formerly innocuous numerals. If you’re a member of Gen Alpha, however, maybe you’re smirking at the thought of adults once again struggling to make sense of your notoriously slippery slang. And if it’s a surprise to you that 67 (pronounced “six-seven”) is somehow newsworthy, don’t worry, because we’re all still trying to figure out exactly what it means.
➡️ The origin of this most modern use of 67 is thought to be a song called “Doot Doot (6 7)” by Skrilla. (This is an opportune moment to mention that you may also see it written as 6 7, 6-7, or six-seven, but the most important thing is to never pronounce it as “sixty-seven.”) It was quickly reinforced by viral TikToks featuring basketball players and a young boy who will forevermore be known as the “67 Kid.” Within weeks, teachers were trading tips online about how to get their students to stop saying 67 all day long.
💡 And now for the moment adults around the world have been waiting for: What does 67 mean? Well…it’s complicated. Some say it means “so-so,” or “maybe this, maybe that,” especially when paired with its signature hand gesture where both palms face up and move alternately up and down. Some youngsters, sensing an opportunity to reliably frustrate their elders, will use it to stand in for a reply to just about any question. (“Hello, darling child, how was school today?” “67!”) A perfectly timed 67 signals that you’re part of an in-group, and if you’re already using its emerging spinoffs six-sendy and 41, you might be even cooler.
💡 Check out the Oxford word of the year: https://blog.seocopywriting.ro/2025/12/19/the-oxford-word-of-the-year-2025/.
💡 Check out the Economist word of the year: https://blog.seocopywriting.ro/2025/12/09/the-economists-word-of-the-year-2025/.
💡 Check out the Oxford word of the year: https://blog.seocopywriting.ro/2025/12/19/the-oxford-word-of-the-year-2025/.
💡 Check out the Cambridge word of the year: https://blog.seocopywriting.ro/2025/12/20/cambridge-dictionary-word-of-the-year/.
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