š„ Facebook reminded me of this article on Fragrantica written in 2024.
A perfume is made of the Trinity: the juice, the story, the bottle. As our reviews are focused on the first two, what about the bottle? I have written that, for me, simple bottles are an incentive to try the juice inside. What about the very interesting, different, overly adorned bottles or the flacons that are part of the story, sometimes even the starting point of a fragrant fantasy?
People who buy perfume nowadays are more thoughtful than they were in the past. When making a buying choice, there are more things to think about. With the rise of sudden TikTok hits and a greater focus on ingredient openness, the fragrance market has been going through a lot of changes lately. These changes point to a perfume buyer who is approaching goods, relationships, and purchases in a new and different way. According to some research, packaging has an impact on 72% of consumers’ purchasing decisions.
Splash picture by ekorekhova on Fragram. Thank you!
š„ Full article below š
https://www.fragrantica.com/news/The-Magic-of-the-Perfume-Bottle-19679.html
IULIA HALATZ PERFUME WRITER
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