Tag Archives: fragrance editor

Colors of ENHALA, The First Perfumery Event in Bucharest – Part 1

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Enjoying the first perfumery show in Bucharest… and writing … and taking photos… 🤍🩵💚

Colors of ENHALA, The First Perfumery Event in Bucharest – Part 1

The venue for this first fragrant event has been beautifully selected: the Marmorosch, a historic building in Bucharest that once served as the headquarters of the Marmorosch Blank Bank.

The Marmorosch Blank Bank Palace was built between 1915 and 1923, in a neo-Romanian style, with Byzantine and Gothic influences. The building is listed as a historical monument in Bucharest. The construction was commissioned by Marmorosch Bank, Blank & Co., one of the most important Romanian banking institutions of the 1920s, owned by Iacob Marmoroch and Mauriciu Blank.

Article below!

https://www.fragrantica.com/news/Colors-of-ENHALA-The-First-Perfumery-Event-in-Bucharest-Part-1-24614.html
Enjoy!
Photos by me!


2026 in Writing: The Month of Love

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This Year In Writing
🤍🩵💚

💥 The Month Of Love: Perfume Selection

One of my latest articles on Fragrantica discusses love translated into fragrances (or the other way around …)

One must still have chaos in oneself to be able to give birth to a dancing star.
–Friedrich Nietzsche

Yes, I am of the opinion that love is sweet turbid chaos. I have this in mind when discussing the celebration of love in my country too.

The power of love is unparalleled. It should be honoured every day, not just in February. I believe love and perfumery share magical abilities that can only be destroyed by the passage of time.

We cherish love in Romania on February 24th, when we celebrate Dragobete, our Valentine’s Day. Dragobete comes from the word “Dragoste,” the Romanian word for love.

Dragobete, the god of youth, joy, and love, has ancient origins. Dragobete, the patron of love and good disposition, was also known as the “Head of Spring,” the “Son of Baba Dochia,” “St. John of Spring,” or “the fiancé of the birds” in Romanian popular tradition, and was associated with the ancient gods of love. The holiday of love was celebrated in Romanian villages through several ritual practices that marked the end of winter and the beginning of spring, when people resonate with the rebirth of nature.

Full article below!

https://www.fragrantica.com/news/The-Month-Of-Love-Perfume-Selection-24531.html

……………………………..
✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #CertifiedTranslator, #journalist

💥My job is to find the best words for you to become badass lawyers, solicitors, CEOs, CFOs, legal experts, CTOs, insolvency practitioners, developers, business professionals, entrepreneurs, financiers, and more.
💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!
✨PS: If you want to work with me, book a preliminary free session, or ask me a question, please call or write:
📞0040722841053
💻iuliahalatz@gmail.com
💻englezadeafaceri@gmail.com

IULIA HALATZ FRAGRANCE WRITER

Art – George Henry Boughton

This Year In Writing: VLAD by Filippo Sorcinelli

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This Year In Writing:
🤍🩵💚

💥VLAD by Filippo Sorcinelli: Review

VLAD is the new fragrance by Filippo Sorcinelli, launched as a collaboration with Niche Parfumerie.

’A great writer of fiction both creates—through acts of imagination, through language that feels inevitable, through vivid forms—a new world, a world that is unique and individual, and responds to a world, the world the writer shares with other people but is unknown or misknown by still more people, confined in their worlds.’ -American writer, filmmaker, and intellectual Susan Sontag (1933-2004).

I guess this definition aptly incorporates the fragrant story of VLAD. It creates a new world and responds to a world full of unseen and unsung wonders. Filippo Sorcinelli, with clear-sighted authenticity, both illuminates and darkens one of Romania’s greatest myths.
…………………….
Full article below!
https://www.fragrantica.com/news/VLAD-by-Filippo-Sorcinelli-Review-24359.html

Photos by me in #Azuga

……………………………..
✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #CertifiedTranslator, #journalist

💥My job is to find the best words for you to become badass lawyers, solicitors, CEOs, CFOs, legal experts, CTOs, insolvency practitioners, developers, business professionals, entrepreneurs, financiers, and more.
💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!
✨PS: If you want to work with me, book a preliminary free session, or ask me a question, please call or write:
📞0040722841053
💻iuliahalatz@gmail.com
💻englezadeafaceri@gmail.com

2025 In Writing: The Year Of The Rose

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2025 in writing:
🤍🩵💚

💥2025: The Year Of The Rose

“You are responsible forever for what you have tamed. You are responsible for your rose.”– Antoine de Saint-Exupéry, Little Prince

For me, 2025 was the Year of the Rose—a year defined by that “Rose-in-Hand” sensation. It felt like an edgy hug, as radiant as a star in a September sky. Imagine stepping into a vast garden filled with roses of every imaginable color, age, and variety—some dew-kissed and fresh, others powdery and flavorful—all enveloped in the stillness of a misty morning.

Honorable mentions: Fashionably London Elixir Zara, The Truth About Roses Sonia Washburn, Mirarosa MATCA, Dualité Magnifique Plume Impression, VLAD Filippo Sorcinelli, Chilli Candy Crush KV by Kateryna Vel’menko, Aries French Avenue.

Please find the full article written for Fragrantica below.

https://www.fragrantica.com/news/2025-The-Year-Of-The-Rose-24164.html,

……………………………..
✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #CertifiedTranslator, #journalist

💥My job is to find the best words for you to become badass lawyers, solicitors, CEOs, CFOs, legal experts, CTOs, insolvency practitioners, developers, business professionals, entrepreneurs, financiers, and more.
💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!
✨PS: If you want to work with me, book a preliminary free session, or ask me a question, please call or write:
📞0040722841053
💻iuliahalatz@gmail.com
💻englezadeafaceri@gmail.com

IULIA HALATZ PERFUME WRITER

The Magic of the Perfume Bottle

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💥 Facebook reminded me of this article on Fragrantica written in 2024.

A perfume is made of the Trinity: the juice, the story, the bottle. As our reviews are focused on the first two, what about the bottle? I have written that, for me, simple bottles are an incentive to try the juice inside. What about the very interesting, different, overly adorned bottles or the flacons that are part of the story, sometimes even the starting point of a fragrant fantasy?

People who buy perfume nowadays are more thoughtful than they were in the past. When making a buying choice, there are more things to think about. With the rise of sudden TikTok hits and a greater focus on ingredient openness, the fragrance market has been going through a lot of changes lately. These changes point to a perfume buyer who is approaching goods, relationships, and purchases in a new and different way. According to some research, packaging has an impact on 72% of consumers’ purchasing decisions.

Splash picture by ekorekhova on Fragram. Thank you!

💥 Full article below 🙂
https://www.fragrantica.com/news/The-Magic-of-the-Perfume-Bottle-19679.html

IULIA HALATZ PERFUME WRITER

2025 In Writing: Tubereuse Kanapii Maison Incens

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2025 in writing:
🤍🩵💚

💥Maison Incens and Niche Parfumerie Launched Tuberose Kanapii

From ancient rituals to forbidden passions, the story of Tubereuse Kanapii comes to life in a hypnotic blend of sensuality and mystery. Cannabis evokes the power of occult attraction, while Tuberose, with its voluptuous aroma, adds a touch of pure seduction. Inspired by the rituals of women who gathered magical plants to enchant the hearts of their beloved, this fragrance is a celebration of desire, refinement and connection with forbidden nature. (a note from the brand)

Please find the full article written for Fragrantica below.

https://www.fragrantica.com/news/Maison-Incens-and-Niche-Parfumerie-Launched-Tuberose-Kanapii-21879.html

IULIA HALATZ PERFUME WRITER

Pissara Umavijani Has Launched La Rhapsodie Noire in Bucharest

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💥 Facebook reminded me of this event from year 2022.

Pissara Umavijani Has Launched La Rhapsodie Noire in Bucharest at the Marmorosch.

💥 This year has been an exciting year for Romanian perfumery, not only because of the numerous new launches, but also because of the fragrant events that have taken place in my country.

💥 With great pleasure and enthusiasm, I received the news from Pissara Umavijani about her launch of the new La Rhapsodie Noire in Bucharest.

Here’s the link to the article I wrote for FRAGRANTICA:

https://www.fragrantica.com/news/Pissara-Umavijani-Has-Launched-La-Rhapsodie-Noire-in-Bucharest-at-the-Marmorosch-17404.html.

💥 The event was held in the spectacular Marmorosch Hotel, an historic building that formerly housed the offices of the Marmorosch-Blank bank. Founded in 1848 by banker Jacob Marmorosch and his brother-in-law, Jacob Loebel, the organization quickly rose to become the most influential bank in Romanian history. On January 1, 1864, Jacob Marmorosch partnered with Mauriciu Blank to form the new bank with its well-known name. It is remembered for its significance in the early 1920s, its involvement in Romanian politics, and its bankruptcy in 1931.

……………………………..
✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #CertifiedTranslator, #journalist

💥My job is to find the best words for you to become badass lawyers, solicitors, CEOs, CFOs, legal experts, CTOs, insolvency practitioners, developers, business professionals, entrepreneurs, financiers, and more.
💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!

Fragrances and Job Interviews

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Facebook reminded me of my article about Fragrances and Job Interviews.

The lingering question, for me, is: 𝐖𝐡𝐚𝐭 𝐬𝐜𝐞𝐧𝐭𝐬 𝐬𝐡𝐚𝐥𝐥 𝐰𝐞 𝐰𝐞𝐚𝐫 𝐚𝐭 𝐚 𝐣𝐨𝐛 𝐢𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰 𝐨𝐫 𝐚𝐭 𝐚𝐧 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐜𝐨𝐥𝐝 𝐦𝐞𝐞𝐭𝐢𝐧𝐠?

I have had thousands of cold business meetings, and what I have learned is that the first impression is of the utmost importance. Besides a pleasant, soothing, classy, delicate, mysterious-fading fragrance, it is a very good idea to wear a very big smile and show no emotions but enthusiasm. Ensure you are well-prepared for everything, including potential questions and objections, and be ready to face unpleasant situations, without letting your mood falter.
In this context, a mood booster fragrance is in order, such as Osmanthe Liu Yuan, or Violette Kew from Le Jardin Retrouvé. I have already written about those: Le Jardin Retrouvé Launched Violette Kew and Le Jardin Retrouvé Launches Osmanthe Liu Yuan.

Please find the full article below.

https://www.fragrantica.com/news/Fragrances-and-Job-Interviews-21339.html
Enjoy!!

……………………………..
✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #CertifiedTranslator, #journalist

💥My job is to find the best words for you to become badass lawyers, solicitors, CEOs, CFOs, legal experts, CTOs, insolvency practitioners, developers, business professionals, entrepreneurs, financiers, and more.
💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!

Treasure Collection by hima jomo

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Facebook reminded me of my article about the Treasure Collection by hima jomo.

hima jomo (Scent of Himalaya) is a brand that I absolutely love, and I still consider it the best brand at Esxence 2022. They have a captivating story about the Seasons (Collection) in the Himalayas that adds to the charm of their products. The fragrances are equally delightful. The perfumer Delphine Thierry has skillfully painted a vivid picture of the breathtaking beauty and ever-changing seasons of the Himalayas, allowing readers to experience them in their imagination. If you are eager to explore that part of the world, fortunately, we may experience it indirectly via the Seasons Collection by hima jomo.

To continue this extraordinary journey, at the end of this October, hima jomo launched three new fragrances in their Treasure Collection.

Plese find the article below!
Enjoy! 🤍

https://www.fragrantica.com/news/Hima-Jomo-Launches-the-Treasure-Collection-19257.html

……………………………..
✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #CertifiedTranslator, #journalist

💥My job is to find the best words for you to become badass lawyers, solicitors, CEOs, CFOs, legal experts, CTOs, insolvency practitioners, developers, business professionals, entrepreneurs, financiers, and more.
💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!

MATCA Launches Midnight Honey

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🔷Facebook reminded me of this article from 2 years ago: MATCA Launches Midnight Honey & A European Giveaway! 🔷

➡️ “MATCA Naturals is a perfumery house from Romania with a strong focus on artistic expression.

🔷 Matca fragrances embody the essence of Romanian bucolic gardens, teeming with lush greenery and vibrant life throughout the year, revealing the harmonious union of the sky and earth. Their perfumes exude a spellbinding blend of simplicity and mystery, reminiscent of fragrances that beautifully capture different landscapes. With their opalescent transparency and clarity, these natural scents are truly enchanting.”

💡 Full article below!
Enjoy!

https://www.fragrantica.com/news/MATCA-Launches-Midnight-Honey-A-European-Giveaway-19188.html

Read more fragrant articles: https://blog.seocopywriting.ro/2025/10/28/vulcan-baie-by-french-avenue-review/.

……………………………..
✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #CertifiedTranslator, #journalist

💥My job is to find the best words for you to become badass lawyers, solicitors, CEOs, CFOs, legal experts, CTOs, insolvency practitioners, developers, business professionals, entrepreneurs, financiers, and more.
💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!