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The Magic of the Perfume Bottle

💥 Facebook reminded me of this article on Fragrantica written in 2024.

A perfume is made of the Trinity: the juice, the story, the bottle. As our reviews are focused on the first two, what about the bottle? I have written that, for me, simple bottles are an incentive to try the juice inside. What about the very interesting, different, overly adorned bottles or the flacons that are part of the story, sometimes even the starting point of a fragrant fantasy?

People who buy perfume nowadays are more thoughtful than they were in the past. When making a buying choice, there are more things to think about. With the rise of sudden TikTok hits and a greater focus on ingredient openness, the fragrance market has been going through a lot of changes lately. These changes point to a perfume buyer who is approaching goods, relationships, and purchases in a new and different way. According to some research, packaging has an impact on 72% of consumers’ purchasing decisions.

Splash picture by ekorekhova on Fragram. Thank you!

💥 Full article below 🙂
https://www.fragrantica.com/news/The-Magic-of-the-Perfume-Bottle-19679.html

IULIA HALATZ PERFUME WRITER

2025 In Writing: Tubereuse Kanapii Maison Incens

2025 In Writing: My Escape Fragrance

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2025 in writing:
🤍🩵💚

One of my articles on Fragrantica discussed My Escape Fragrance:

“What a strange thing!
to be alive
beneath cherry blossoms.”
― Kobayashi Issa, Poems

The inspiration for this article came from Jane Eyre by Charlotte Brontë and her escape book. My escape book was a book of stories and fairytales from Asia. I do not have it anymore. I suspect that it was borrowed, or someone took it from our library. That book made me travel more than once. I felt like living in those pages covered with words and amazing Asian-inspired drawings. I suspect that is why I love the art of Kawase Hasui.
………………………………………

I have chosen Fragaria Creed because it embodies the harshness of my childhood springs, followed by a rushed summer. The air was often too heavy to breathe, and a sadness lingered in the harsh sunlight over the last patches of snow. I didn’t concern myself with these feelings back then, as I was eagerly awaiting the first fragrant blooms. Since then, every spring, I choose a tree to observe its transformation from barren brown twigs into a white-pinkish cloud.”

Please find the full article below!

Enjoy!

https://www.fragrantica.com/news/My-Escape-Fragrance-23675.html
Art – Kawase Hasui, Kishou Nishi-Izu, A view of Fuji from the Izu peninsula south of Tokyo, 1937