The days are short,
The sun a spark
Hung thin between
The dark and dark.
– John Updike
Art: Kiyomizudo in Snow – Kawase Hasui
Read more about Winter.
Winter
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Monthly Archives: February 2025
BUSINESS ENGLISH TUTORIAL: Search Engines vs Artificial Intelligence
💥TOPICS FOR OUR COURSES
💥Search Engines vs Artificial Intelligence: The Future of Internet Browsing
💥How easy is it to find information?
💥How do you find accurate information?
✅For, let’s say, two decades, I have been using Google and accurate keywords to find information. The best example for me was finding a certain song that I loved from the soundtrack of a movie, and I used to paste in keywords on YouTube.
✅Lately, I have been experimenting with the AI, and I attended a conference at Esxence, Milan about the AI and the art of perfumery.
Please read my report on Fragrantica.com: ESXENCE 2024: Artificial Intelligence Perfume Day
✅During my exploits I was wondering if we were dealing with a revolution from the point of view of search engines and the AI, as many people also report that they employ the AI solutions to find pertinent information.
✅In my opinion, and as I mentioned in my report for Fragrantica, I ALWAYS check my findings unearthed by the AI.
✅If we look at data, according to Similar Web, OpenAI had more visitors than Google in January 2024.
💥Conclusions
✅From the point of view of search engine optimization, the game is changing, yet again, with AI the major game-changer. Never a dull day for us, SEO scholars.
✅Where does this lead?
What is the AI’s indexing strategy for your website?
✅Check out the video: https://www.youtube.com/watch?v=1cyaP2TYf4Q&list=PLFkPjmKMw3g4-4dldxcrXTkyMoYf1RvU6&index=7.
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I hope you enjoyed this English lesson about AI solutions and strategies!
😎 If you liked this video, you might like this one about the Unique Selling Point: https://www.youtube.com/watch?v=xXfLpEkWMQE 😎
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Read more about AI on our blog: Do you think AI tools will take over most SEO tasks in the future?
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Cursuri tematice de limba engleză pentru companii
💥Cursuri tematice de limba engleză pentru companii
💥De 20 de ani oferim cursuri de limba engleză pentru orice specialitate și servicii de content writing și copywriting:
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ENGLISH GRAMMAR TUTORIAL: Master Phrasal Verbs
💥TOPICS FOR OUR COURSES
💥LEARN ENGLISH GRAMMAR: PHRASAL VERBS
💥Unlock the power of English with our fun explainer on mastering common phrasal verbs! In just 5 minutes, you’ll discover essential phrasal verbs that every English learner should know, presented in a vibrant Technicolor style. Our young British narrator will guide you through engaging examples and practical usage, making learning both enjoyable and effective. Join us as we break down the intricacies of phrasal verbs to elevate your language skills! Don’t forget to like and share this video with friends who want to improve their English too!
💥Phrasal verbs are two or more words that together act as a completely new verb with a meaning separate from those of the original words. For example, pick up means to grab or lift, very different from the definitions of pick and up alone.
✅Popular in spoken English, phrasal verbs can be quite confusing because their definitions aren’t always easy to guess—and there are thousands of them. In fact, many of the base verbs used to form phrasal verbs are used in multiple different phrasal verbs with distinct meanings, which can add to the confusion.
✅For multilingual speakers, in particular, phrasal verbs are one of the most difficult topics in learning English. To help simplify this complicated subject, what follows is our guide to understanding English phrasal verbs, including a list of the most common ones.
✅Check out the video: https://youtu.be/t2SGkTcDuWg?si=MqYN9dtTPkHFouoX.
Learn more in class!
📞0040722841053
💻contact@cursinengleza.ro
💻contact@engleza-de-afaceri.ro
💻englezadeafaceri@gmail.com
……………………………..
✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #jobhelper, #journalist
💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!
✨PS: If you want to work with me, book a preliminary free session, or ask me a question, please leave a comment. Thank you!
Love and Let Love: February Delights on the Eve of March
Facebook reminded me of this 2-year-old article about fragrances and celebrating February love on Fragrantica:
Love and Let Love: February Delights on the Eve of March
“Call us what you will: we are made such by love.” ― Delmore Schwartz
The power of love is unparalleled. It should be honored every day, not just in February. I believe love and perfumery share magical abilities that can only be destroyed by the passage of time.
We cherish love in Romania on February 24th, when we celebrate Dragobete, our Valentine’s Day. To be honest, we did not care two straws about Dragobete until Saint Valentine was upon us from other cultures, but this is not a piece on human nature. Dragobete comes from the word “Dragoste,” the Romanian word for love.
Dragobete, the god of youth, joy, and love, has ancient origins. Dragobete, the patron of love and good disposition, was also known as the “Head of Spring,” the “Son of Baba Dochia,” “St. John of Spring,” or “the fiancé of the birds” in Romanian popular tradition, and was associated with the ancient gods of love. The holiday of love was celebrated in Romanian villages through several ritual practices that marked the end of winter and the beginning of spring, when people resonate with the rebirth of nature.
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✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher,
#chieffairytalerofficer, #jobhelper, #journalist
💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!
✨PS: If you want to work with me, book a preliminary free session, or ask me a question, please leave a comment. Thank you!
Jobs Of The Week: 17 February – 23 February
💥Jobs Of The Week: 17 February – 23 February
💥As I love leafing through job adverts, I have thought of launching a weekly edition about worldwide jobs. I will post this newsletter every Monday!
💥Question Of The Week: 1,000 True Fans? . More than a decade ago, Wired editor Kevin Kelly wrote an essay called “1,000 True Fans,” predicting that the internet would allow large swaths of people to make a living off their creations, whether an artist, musician, author, or entrepreneur. Rather than pursuing widespread celebrity, he argued, creators only needed to engage a modest base of “true fans”—those who will “buy anything you produce”—to the tune of $100 per fan, per year (for a total annual income of $100,000). By embracing online networks, he believed creators could bypass traditional gatekeepers and middlemen, get paid directly by a smaller base of fans, and live comfortably off the spoils.
View the full article: 1,000 True Fans? Try 100.
💥The jobs that picked my attention this week:
⚡️White Light Digital Marketing is looking for a Trainee Link Builder.
⚡️Evolent in the US is looking for a freelance writer with experience writing for a global employee audience on topics related to talent/HR.
⚡️Launch Potato in the US is looking for a freelancer to help with updating content.
⚡️iDHL in the UK is looking for English-speaking freelance content writers to help with short-form content across different industries.
⚡️Mother in the UK is looking for freelance book readers/book report writers.
⚡️YEG Parents Magazine in Canada is looking for freelance parenting writers to contribute engaging blog articles, blog posts, and other content.
⚡️kvell in the US is looking for freelance senior copywriters with experience writing social campaigns.
⚡️SoundCloud in the US is looking for a US-based copywriter for a 6-month contract — $50/hr.
⚡️Boulder Group in the UK is looking for a freelance life sciences copywriter who can translate complex scientific and technical concepts into engaging, accessible copy.
⚡️GoViral Digital in Spain is looking for a freelance copywriter based in Barcelona.
✨May you have the best of luck!
See you next week!
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✨Hi, I am Iulia,
#Englishcoach, #copywriter #editor #premiumlegalEnglishteacher #chieffairytalerofficer #jobhelper #journalist
💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!
✨PS: If you want to work with me, book a preliminary free session, or ask me a question, please call or write:
📞0722841053
💻contact@cursinengleza.ro
💻contact@engleza-de-afaceri.ro
💻englezadeafaceri@gmail.com
Photo – Pexels.com
A Book
“A book is made from a tree. It is an assemblage of flat, flexible parts (still called “leaves”) imprinted with dark pigmented squiggles. One glance at it and you hear the voice of another person, perhaps someone dead for thousands of years. Across the millennia, the author is speaking, clearly and silently, inside your head, directly to you. Writing is perhaps the greatest of human inventions, binding together people, citizens of distant epochs, who never knew one another. Books break the shackles of time ― proof that humans can work magic.”
-Carl Sagan
Art – Garnet Ruskin Wolseley – Reading on the Windowsill, 1884-1967.
BUSINESS ENGLISH TUTORIAL: Unique Selling Point
💥TOPICS FOR OUR COURSES
💥What is unique selling point (USP)?
✅A unique selling point (USP), also called a unique selling proposition, is a marketing statement that differentiates a product or brand from its competitors. A USP might boast the lowest cost, the highest quality, the most experience, the first in its product class or another trait that sets the offering apart from the competition. A unique selling point can be thought of as “what you have that competitors don’t.”
✅A successful USP promises a clearly articulated benefit to consumers, offering them something that competitive products can’t or don’t offer. The USP should also be compelling enough to attract new customers. It carefully balances what the customer wants with what the business does well or what it can deliver that the others cannot. The idea is to make the product or brand stand out from the competition in some unique way. The USP should appeal to what the customer cares about and clearly differentiate the company’s offering from everyone else.
✅A USP is sometimes formally expressed in a positioning statement, which articulates how a product or brand meets a consumer need in a way that its competitors do not……………….
Check out our video: https://www.youtube.com/watch?v=xXfLpEkWMQE.
✅If you liked this post about USP, you might enjoy another about the UVP: Unique Value Proposition.
Learn more in class!
📞0040722841053
💻contact@cursinengleza.ro
💻contact@engleza-de-afaceri.ro
💻englezadeafaceri@gmail.com
……………………………..
✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #jobhelper, #journalist
💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!
✨PS: If you want to work with me, book a preliminary free session, or ask me a question, please leave a comment. Thank you!
BUSINESS ENGLISH TUTORIAL: Liability Management
💥TOPICS FOR OUR COURSES
💥What Is Liability Management?
🔔Liability management is the practice by banks of maintaining a balance between the maturities of their assets and their liabilities in order to maintain liquidity and to facilitate lending while also maintaining healthy balance sheets. In this context, liabilities include depositors’ money as well as funds borrowed from other financial institutions.
🔔 A bank practicing liability management looks after these funds and also hedges against changes in interest rates. A bank can face a mismatch between assets and liabilities because of illiquidity or changes in interest rates; and liability management reduces the likelihood of a mismatch.
✅Liability management is the process of managing the use of assets and cash flows to reduce the firm’s risk of loss from not paying a liability on time.
✅Well-managed assets and liabilities involve a process of matching offsetting items that can increase business profits.
✅The asset-liability management process is typically applied to bank loan portfolios that may offer fixed-term products such as CDs and loans but also demand deposits and lines of credit.
✅Defined-benefit pension plans may also use liability management to ensure it does not experience a cash shortfall for paying its future and current obligations.
Learn more in class!
📞0040722841053
💻contact@cursinengleza.ro
💻contact@engleza-de-afaceri.ro
💻englezadeafaceri@gmail.com
……………………………..
✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #jobhelper, #journalist
💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!
✨PS: If you want to work with me, book a preliminary free session, or ask me a question, please leave a comment. Thank you!
Fragrances For Hangovers
My latest article on Fragrantica is about perfumes and hte power of wine.
Not necessarily in that order.
“No poem was ever written by a drinker of water.” – Horace
Enjoy!
https://www.fragrantica.com/news/Fragrances-For-Hangovers-22023.html
