Tag Archives: Fragrantica

Led By Scent – Where Stories Begin Before Words

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This month in writing:
🤍🩵💚

One of my latest articles on Fragrantica is about Andreas Wilhelm‘s workshop at ENHALA in Bucharest in March 2026 on storytelling in the perfumery industry.

“We tell ourselves stories in order to live.”- Joan Didion.

I attended Andreas Wilhelm’s workshop at ENHALA in Bucharest in March 2026 on storytelling in the perfumery industry.

This is a fascinating topic for me, as I always ask perfumers and others in the industry: What comes first? The notes or the story?

Until now, Hiram Green, Stephanie Bakouche, Tara Deraskhan, founder of NEH, MR Abdulla Ajmal, CEO of Ajmal Group, and Ștefan Răduț, creative director of Romanian brand Caeleste Parfums, have answered this question…

As an internationally renowned perfumer, Andreas Wilhelm stands for creativity, precision, and reliability when it comes to developing unique fragrance compositions. His expertise goes far beyond classic perfumes: He creates fragrance solutions that elevate brands and products to a new level – from exclusive perfumes and unique room fragrances to artistic scent installations and bespoke fragrance compositions for personal care, detergents, and other categories. – Perfume.Sucks.
Now, it is time for Andreas to tell us more about the stories that breathe before their words come alive.

………………………………………

Please find the full article below.

Enjoy!

https://www.fragrantica.com/news/Led-By-Scent-Where-Stories-Begin-Before-Words-24858.html

Photos by the author.

Colors of ENHALA, The First Perfumery Event in Bucharest – Part 1

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Enjoying the first perfumery show in Bucharest… and writing … and taking photos… 🤍🩵💚

Colors of ENHALA, The First Perfumery Event in Bucharest – Part 1

The venue for this first fragrant event has been beautifully selected: the Marmorosch, a historic building in Bucharest that once served as the headquarters of the Marmorosch Blank Bank.

The Marmorosch Blank Bank Palace was built between 1915 and 1923, in a neo-Romanian style, with Byzantine and Gothic influences. The building is listed as a historical monument in Bucharest. The construction was commissioned by Marmorosch Bank, Blank & Co., one of the most important Romanian banking institutions of the 1920s, owned by Iacob Marmoroch and Mauriciu Blank.

Article below!

https://www.fragrantica.com/news/Colors-of-ENHALA-The-First-Perfumery-Event-in-Bucharest-Part-1-24614.html
Enjoy!
Photos by me!


2026 in Writing: The Month of Love

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This Year In Writing
🤍🩵💚

💥 The Month Of Love: Perfume Selection

One of my latest articles on Fragrantica discusses love translated into fragrances (or the other way around …)

One must still have chaos in oneself to be able to give birth to a dancing star.
–Friedrich Nietzsche

Yes, I am of the opinion that love is sweet turbid chaos. I have this in mind when discussing the celebration of love in my country too.

The power of love is unparalleled. It should be honoured every day, not just in February. I believe love and perfumery share magical abilities that can only be destroyed by the passage of time.

We cherish love in Romania on February 24th, when we celebrate Dragobete, our Valentine’s Day. Dragobete comes from the word “Dragoste,” the Romanian word for love.

Dragobete, the god of youth, joy, and love, has ancient origins. Dragobete, the patron of love and good disposition, was also known as the “Head of Spring,” the “Son of Baba Dochia,” “St. John of Spring,” or “the fiancé of the birds” in Romanian popular tradition, and was associated with the ancient gods of love. The holiday of love was celebrated in Romanian villages through several ritual practices that marked the end of winter and the beginning of spring, when people resonate with the rebirth of nature.

Full article below!

https://www.fragrantica.com/news/The-Month-Of-Love-Perfume-Selection-24531.html

……………………………..
✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #CertifiedTranslator, #journalist

💥My job is to find the best words for you to become badass lawyers, solicitors, CEOs, CFOs, legal experts, CTOs, insolvency practitioners, developers, business professionals, entrepreneurs, financiers, and more.
💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!
✨PS: If you want to work with me, book a preliminary free session, or ask me a question, please call or write:
📞0040722841053
💻iuliahalatz@gmail.com
💻englezadeafaceri@gmail.com

IULIA HALATZ FRAGRANCE WRITER

Art – George Henry Boughton

ENHALA: The First Fragrance Exhibition In Bucharest, 6 – 8 March

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ENHALA: The First Fragrance Exhibition In Bucharest, 6 – 8 March

The first fragrance exhibition in Bucharest, Romania, will take place at The Marmorosch hotel from the 6th to the 8th of March 2026.

Designed for connoisseurs, collectors, and curious minds, ENHALA invites its guests to explore scent as an art form – Refined. Intimate. Unforgettable

See you there!

More details in the article below!

https://www.fragrantica.com/news/ENHALA-The-First-Fragrance-Exhibition-In-Bucharest-6-8-March-24509.html

……………………………..
✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #CertifiedTranslator, #journalist

💥My job is to find the best words for you to become badass lawyers, solicitors, CEOs, CFOs, legal experts, CTOs, insolvency practitioners, developers, business professionals, entrepreneurs, financiers, and more.
💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!
✨PS: If you want to work with me, book a preliminary free session, or ask me a question, please call or write:
📞0040722841053
💻iuliahalatz@gmail.com
💻englezadeafaceri@gmail.com

LEGAL ENGLISH FOR DUBAI PRACTITIONERS
START ENGLISH: ENGLEZA PENTRU AVOCAȚI
IULIA HALATZ FRAGRANCE WRITER

This Year In Writing: VLAD by Filippo Sorcinelli

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This Year In Writing:
🤍🩵💚

💥VLAD by Filippo Sorcinelli: Review

VLAD is the new fragrance by Filippo Sorcinelli, launched as a collaboration with Niche Parfumerie.

’A great writer of fiction both creates—through acts of imagination, through language that feels inevitable, through vivid forms—a new world, a world that is unique and individual, and responds to a world, the world the writer shares with other people but is unknown or misknown by still more people, confined in their worlds.’ -American writer, filmmaker, and intellectual Susan Sontag (1933-2004).

I guess this definition aptly incorporates the fragrant story of VLAD. It creates a new world and responds to a world full of unseen and unsung wonders. Filippo Sorcinelli, with clear-sighted authenticity, both illuminates and darkens one of Romania’s greatest myths.
…………………….
Full article below!
https://www.fragrantica.com/news/VLAD-by-Filippo-Sorcinelli-Review-24359.html

Photos by me in #Azuga

……………………………..
✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #CertifiedTranslator, #journalist

💥My job is to find the best words for you to become badass lawyers, solicitors, CEOs, CFOs, legal experts, CTOs, insolvency practitioners, developers, business professionals, entrepreneurs, financiers, and more.
💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!
✨PS: If you want to work with me, book a preliminary free session, or ask me a question, please call or write:
📞0040722841053
💻iuliahalatz@gmail.com
💻englezadeafaceri@gmail.com

2025 In Writing: Airline Fragrances: The Ultimate Marketing Strategy?

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2025 in writing:
🤍🩵💚

💥Airline Fragrances: The Ultimate Marketing Strategy?

✨I love flying, and I love airports. I guess the airport must be an extension of the flying services. On my bucket list is to transit the Changi, Singapore airport. I think that this airport epitomized the city-state success story and that creativity, determination, and fortitude can create, against all odds. Singapore’s history has been marked by numerous challenges. I am enthralled by it.

💥Full article below.
Enjoy!

https://www.fragrantica.com/news/Airline-Fragrances-The-Ultimate-Marketing-Strategy-21963.html
…………………………..
✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #jobhelper, #journalist
💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!
✨PS: If you want to work with me, book a preliminary free session, or ask me a question, please call or write:
📞0040722841053
💻contact@cursinengleza.ro
💻contact@engleza-de-afaceri.ro
💻englezadeafaceri@gmail.com

2025 In Writing: FRAGRANTICA BEST PERFUMES 2025

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🌟 2025 In Writing: FRAGRANTICA BEST PERFUMES 2025

✳️ Fragrantica authors choose the best perfumes of 2025!

🌟 2025 was an absolutely exhilarating year. It was filled with perfume travels, new creations, new brands, and fresh themes in perfumery. My overwhelmed senses dictate my opinions, which tell me that this year was defined by roses and gourmands. The roses I encountered this year were bold, unexpected, unruly, and remarkably unique.

🌟 I stand by my opinion that Aqua Allegoria Rosa Verde Guerlain is one of the best roses of the year—and perhaps the best fragrance overall. It marks a new chapter in the vast history of rose perfumes. The greenness and freshness of this rose seem almost unmatched by ordinary standards. It is a very realistic herbal scent that carries a watery bounty in the form of countless flowers, green sprouts, and shiny new leaves—not just the rose itself. It conveys the relaxing and soothing aromas of a fully bloomed garden that has never known drought.

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🌟 I have chosen Thomas De Monaco as THE BRAND OF THE YEAR!

Thomas De Monaco stands out for the visionary creativity in its latest collection, Flowers of the Future. They are truly exceptional and the equal of their enchanting stories. Flowers of the Future is a vision of a new garden, where molecules grow what nature has not yet imagined. No nostalgia—only reinvention. Three perfumers of tomorrow have shaped this collection: raw, surprising, and alive. This collection represents a contemporary approach to niche perfumery, expressed through the poetry of expectation.

I anticipate this will become a new trend in perfumery: the (re)invention of new flowers, fruits, desserts, and fantastical realms. Maybe poetry and books will be inspired by the new fragrances of the future.

Enjoy the full article below!

https://www.fragrantica.com/news/FRAGRANTICA-BEST-PERFUMES-2025-Iulia-Halatz-Nicola-Thomis-23985.html
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……………………………..
✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #CertifiedTranslator, #journalist

💥My job is to find the best words for you to become badass lawyers, solicitors, CEOs, CFOs, legal experts, CTOs, insolvency practitioners, developers, business professionals, entrepreneurs, financiers, and more.
💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!
✨PS: If you want to work with me, book a preliminary free session, or ask me a question, please call or write:
📞0040722841053
💻iuliahalatz@gmail.com
💻englezadeafaceri@gmail.com

IULIA HALATZ PERFUME WRITER

2025 In Writing: Fragrances For Hangovers

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One of my last year’s articles on Fragrantica was about fragrances for hangovers.

I enjoyed writing it immensely, and I absolutely agree with the motto:

“No poem was ever written by a drinker of water.” – Horace

On a more personal note, I quit drinking because alcohol consumption stands in my path toward losing weight.

Still, I will be having Retsina in Greece and Portuguese wine in Germany.

Enjoy!

https://www.fragrantica.com/news/Fragrances-For-Hangovers-22023.html

……………………………..
✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #CertifiedTranslator, #journalist

💥My job is to find the best words for you to become badass lawyers, solicitors, CEOs, CFOs, legal experts, CTOs, insolvency practitioners, developers, business professionals, entrepreneurs, financiers, and more.
💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!

IULIA HALATZ PERFUME WRITER

La mulți ani, România!

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Romania is a vast garden surrounded by lush forests, where seasons change, swept away by the winds, and people used to live in perfect harmony with the changing surroundings.

…………….

That is the Romanian essence: gorgeous, daring, perilous, and mysterious… What I like is its unpredictability and the fact that we still live close to natural landscapes. At my house in Transilvania, I feel like the forests are clinging to my window. And they sparkle in hues of gold and silver, depending on the part of the day. And the shepherds still guard the sheep, grazing and moving by the forest’s side, as they have been doing for centuries.

……………..

Romania’s land area is 92,046 square miles, with the majority of it made up of mountains and undulating hills covered in thick forests. The Carpathian Mountains form Romania’s northern border, while the Danube River runs through the country’s south. There are several lakes in Romania. Lake Razelm, located near the Black Sea and regarded as one of Europe’s most beautiful natural lakes, is one of them. There are also several well-known national parks, including Retezat National Park, which contains some of Central Europe’s few unique alpine habitats.

…………………….
– Excerpts from my article about Romania that I have written for Fragrantica:
Scents of Romania: Peony, Honeysuckle, Narcissus and Mystery

Photo: Hosman village with daffodil field and snowy mountains, Transylvania, Romania

……………………………..
✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #CertifiedTranslator, #journalist

💥My job is to find the best words for you to become badass lawyers, solicitors, CEOs, CFOs, legal experts, CTOs, insolvency practitioners, developers, business professionals, entrepreneurs, financiers, and more.
💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!

La mulți ani, România!

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La mulți ani, România!

”Romania is a prolific country for a pandemonium of artistic expression, starting with literature, the fine arts, and lately, the art of perfumery. Because, even though we no longer live on these plains, the original Romanian soul feels solidarity with these geographical views in its eternal depths, and we keep a faint heavenly recollection of them in a sorrowful corner of our hearts.”

– Excerpt from my article on Fragrantica.com:
Adi Ale Van’s Universe: Contemplating Eternity

Art – Nicolae Grigorescu, one of the founders of modern Romanian painting. Fair use

……………………………..
✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #CertifiedTranslator, #journalist

💥My job is to find the best words for you to become badass lawyers, solicitors, CEOs, CFOs, legal experts, CTOs, insolvency practitioners, developers, business professionals, entrepreneurs, financiers, and more.
💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!