Category Archives: Creative writing

Travel To Barcelona!

Proud to be part of the Expedia Group Affiliate Program!

Check out this place I found on Expedia!
https://expedia.com/affiliates/barcelona-hotels-bb-hotel-barcelona-mataro.XsJKWcI

Stay at B&B HOTEL Barcelona Mataró from September 26 to October 2 for $479 (six nights).

If you book through this link, I get an affiliate commission. Thank you!
https://expedia.com/affiliates/barcelona-hotels-bb-hotel-barcelona-mataro.0CM1hXm

Fragrances With The Most Beautiful Names

My latest article on Fragrantica is about fragrances with the most beautiful names.

Imagining a delightful perfume name is similar to writing poetry.

https://www.fragrantica.com/news/What-Are-the-Most-Beautiful-Fragrance-Names-20955.html

What Is Greenwashing?

What Is Greenwashing?

Greenwashing is the process of conveying a false impression or misleading information about how a company’s products are environmentally sound. Greenwashing involves making an unsubstantiated claim to deceive consumers into believing that a company’s products are environmentally friendly or have a greater positive environmental impact than they actually do.

In addition, greenwashing may occur when a company attempts to emphasize sustainable aspects of a product to overshadow the company’s involvement in environmentally damaging practices. Performed through the use of environmental imagery, misleading labels, and hiding tradeoffs, greenwashing is a play on the term “whitewashing,” which means using false information to intentionally hide wrongdoing, error, or an unpleasant situation in an attempt to make it seem less bad than it is.

Greenwashing is an attempt to capitalize on the growing demand for environmentally sound products.
Greenwashing can convey a false impression that a company or its products are environmentally conscious or friendly.
Critics have accused some companies of greenwashing to capitalize on the socially responsible or environmental, social, and governance (ESG) investing movement.
Genuinely green products or businesses back up their claims with facts and details.
Also known as “green sheen,” greenwashing is an attempt to capitalize on the growing demand for environmentally sound products, whether that means they are more natural, healthier, free of chemicals, recyclable, or less wasteful of natural resources.

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Check out our video: https://youtu.be/1Zvo6o3SVk4?si=sUHWJs4c6ek9YWFY

I create videos about trending news, the worldwide economy, new English words, economic concepts, and everything else that might help you in your daily quest to master the English language.

Follow our channel for more tips: https://www.youtube.com/@iuliahalatz6344
Join our courses!
contact@cursinengleza.ro
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Hi, I am Iulia,
#Englishcoach, #copywriter #editor #proofreader #chieffairytalerofficer
Want to Know more?
Visit my establishments:

Copywriters, AI nerds, job seekers, and passionate travelers: go to blog.seocopywriting,ro where I share stories about writing, content strategies, AI fears and benefits, job interview strategies, and carefully select the best hotel offers for YOU.

English learners, small business owners, and solopreneurs: go to my YouTube channel, where I create videos about trending news, the English grammar, the global economy, new English vocabulary, business development, and essential economic concepts.
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Looking to level up your English-speaking game? Whether it’s nailing those corporate presentations, acing employment interviews, or slaying any public speaking situation, I’m here to help you shine! Let’s unlock your full potential together!

https://docs.google.com/forms/d/e/1FAIpQLSd5Y2UyeID8uVRuLD1-OxuF-0lbIDkap53MJxFQ34ucMuQ44g/viewform?vc=0&c=0&w=1&flr=0

Photo by the author.

Creativity Surge Hits Everywhere

Creativity hits everywhere! Just be prepared.
There are no typical days for writers, bloggers or poets.

Here I am (in the picture) in a forest clearing in the mountains, under attack by shepherd dogs and a flock of sheep. In the last photo, you can also see the sheep.

I have answered some question about creativity and writing on Quora!
https://www.quora.com/Can-you-describe-a-typical-day-for-a-professional-author-blogger-poet-or-other-similar-occupation/answer/Iulia-Halatz

Here is another answer: How do you complete a poem in any subject matter you are interested in?

I travel with a notebook and two phones, and I am prepared for any whiff of a good idea, feeling, vision, or image that I can incorporate into my writing. 

Travel To Bergamo!

Travel To Bergamo!

Check out this place I found on Expedia!
https://expedia.com/affiliates/bergamo-hotels-starhotels-cristallo-palace.IcKSdY2

This week I recommend a visit to Starhotels Cristallo Palace from the 2nd to the 7th of September!



Bergamo is a city in the alpine Lombardy region of Northern Italy, approximately 40 km (25 miles) northeast of Milan, and about 30 km (19 miles) from Switzerland, the alpine lakes Como and Iseo and 70 km (43 miles) from Garda and Maggiore. The Bergamo Alps begin immediately north of the city.

The city of Bergamo is composed of an old walled core, known as Città Alta (“Upper Town”), nestled within a system of hills, and the modern expansion in the plains below. The upper town is encircled by massive Venetian defensive systems that are a UNESCO World Heritage Site since 9 July 2017.

Bergamo is well connected to several cities in Italy, thanks to the motorway A4 stretching on the axis between Milan, Verona, and Venice. The city is served by II Caravaggio International Airport, the third-busiest airport in Italy with 12.3 million passengers in 2017. Bergamo is the second most visited city in Lombardy after Milan.

What fragrances do you wear when you feel under the weather?

My latest article on Fragrantica covers my experience with positive, moderately-vibrant, and mellow-soothing fragrances that make me forget about my headaches. Fresh and ozonic scents are the best.

We talk about fragrances in connection with everything — holidays, food, campaigns, special occasions, seasons, ingredients — but what about the fragrances we use when we do not feel well or to alleviate temporary health problems?

https://www.fragrantica.com/news/Fragrances-and-Headaches-20902.html

Enjoy!!!

Red Ocean Vs Blue Ocean Strategy

The term “Red Ocean” metaphorically represents a market characterized by fierce competition, where the cut-throat nature of competition turns the ocean bloody red.

In a Red Ocean competition is Fierce.
Companies compete in a saturated market space where growth often comes at the expense of competitors.
The emphasis is on capturing and redistributing existing demand rather than creating new demand.
Companies often face a trade-off between differentiating their offering and minimizing costs.
Strategies focus on either offering lower prices than competitors or providing differentiated offerings to justify higher prices.

In contrast, the “Blue Ocean Strategy” suggests creating new, uncontested market spaces ( blue oceans), rendering the competition irrelevant. Blue Ocean focuses on innovation, creating new demand, and breaking away from the competition.

What is Blue Ocean Strategy?
Blue Ocean Strategy is a strategic business framework in which companies achieve superior market positions by creating new and uncontested market spaces (aka “blue oceans”) instead of competing in existing and competition-saturated markets (aka “red oceans”).

Developed in the 1990s by INSEAD professors W. Chan Kim and Renée Mauborgne, the concept was published in 2005 with the release of their book Blue Ocean Strategy

Blue Ocean Strategy is a strategic business framework in which companies achieve superior market positions by creating new and uncontested market spaces (aka “blue oceans”) instead of competing in existing and competition-saturated markets (aka “red oceans”).

Developed in the 1990s by INSEAD professors W. Chan Kim and Renée Mauborgne, the concept was published in 2005 with the release of their book Blue Ocean Strategy.

How do you create a blue ocean?
You can create a blue ocean by reshaping market boundaries and focusing on “value innovation” to generate fresh demand. This approach significantly differentiates your business from existing rivals. If done correctly, it can render your competition irrelevant.

The key principle here is “value innovation,” which is a simple yet tricky concept. Value innovation doesn’t necessarily rely on technological breakthroughs. Instead, it creatively reorganizes existing technologies to offer unique value. In Blue Ocean Strategy, this means creating a differentiated solution at a low cost for the company or the consumer (or both).

Check out our video: https://youtu.be/7-S7xGWPkZ4

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I create videos about trending news, the worldwide economy, new English words, economic concepts, and everything else that might help you in your daily quest to master the English language.
Enjoy!!!

Join our courses: https://docs.google.com/forms/d/e/1FAIpQLSd5Y2UyeID8uVRuLD1-OxuF-0lbIDkap53MJxFQ34ucMuQ44g/viewform?vc=0&c=0&w=1&flr=0

Photo by Marina Zvada: https://www.pexels.com/photo/island-in-blue-ocean-26311884/

What is a fandom?

#topicsforourcourses #boostyourvocabulary

A fandom is a subculture composed of fans characterized by a feeling of camaraderie with others who share a common interest. Fans typically are interested in even minor details of the objects of their fandom and spend a significant portion of their time and energy involved with their interest, often as a part of a social network with particular practices, differentiating fandom-affiliated people from those with only a casual interest.

A fandom can grow around any area of human interest or activity. The subject of fan interest can be narrowly defined, focused on something like a franchise or an individual celebrity, or encompassing entire hobbies, genres or fashions. While it is now used to apply to groups of people fascinated with any subject, the term has its roots in those with an enthusiastic appreciation for sports. Merriam-Webster’s dictionary traces the usage of the term back as far as 1903.

Many fandoms are overlapped. There are a number of large conventions that cater to fandom such as film, comics, anime, television shows, cosplay, and the opportunity to buy and sell related merchandise. Annual conventions such as Comic Con International, Wondercon, Dragon Con, and New York Comic Con are some of the more well-known and highly attended events that cater to overlapping fandoms.

Origins of fandom
Feminist scholar Adrianne Wadewitz cited Janeites, the devotees of 19th century author Jane Austen, as the earliest example of fandom subculture, beginning around 1870. Another early example was fans of the literary detective Sherlock Holmes, holding public demonstrations of mourning after Holmes was “killed off” in 1893, and creating some of the first fan fiction as early as about 1897 to 1902. Outside the scope of media, railway enthusiasts are another early fandom with its roots in the late 19th century that began to gain in popularity and increasingly organize in the first decades of the early 20th century.

Check out our video: https://youtu.be/2d-5pQ6AH-Q?si=6lsEq4u-gjI8e7CC

We create videos for our students who can enjoy continuous learning outside of our classes: https://www.youtube.com/@iuliahalatz6344

Photo by the author.

Client Stories

Dealing with difficult clients can be a real challenge, but it’s all part of the business game!  

Recently, an international logistics company approached us about taking business English courses. They liked the offer, but they had a simple request. They requested a complimentary introductory course to gauge the student’s compatibility (they mentioned “chemistry”) with the trainer. Unaware of this concept and unable to provide free courses to every individual or company that contacts us, I declined the offer.
Yes, we offer free initial courses to our paying clients, but not to everyone on the internet.
I wonder what “chemistry with the teacher” means. What if the teacher is not attractive? I had a hard time pinpointing their request, which has been singular until now.

Now it is a good time to announce that our fees will increase starting in September. Take advantage of the August offer! :)))

Our clients usually receive a free preliminary session during which we assess their level and the challenges they encounter with a view to mastering English in a business environment. 
They also benefit from our extensive digital library, which we have built up over more than 20 years of training.
Our YouTube channel aids in extending the learning process beyond our English-speaking sessions. The videos are based on the topics discussed in class.

Follow and share: https://www.youtube.com/@iuliahalatz6344

Please read another article on the same topic: http://blog.seocopywriting.ro/2021/05/26/a-shark-tale-2/

In a future article, we will discuss what we believe makes a good teacher, based on our experience of teaching thousands of students annually.

Photo by the author.

My Week Plan: ✨

Inspired by other posts here on LinkedIn, I am drafting my work plan for this week. First and foremost, I am working on the July newsletter. It is not a hard write, but there are many activities to highlight, and I need to choose the most significant ones. I am currently preparing business and communication courses for a group of companies, as well as a bespoke financial course for an accounting company. I am redoing a pitch for a new client.

I have three articles to finish, and I’m working on a new website and videos for my students.

I am currently putting the final touches on the AI course. This is almost ready for a period of time, but I am still exploring other options. This field is in constant expansion.

It does not seem like much, but it is. Also, every week, I get requests for offers to which I customize detailed answers. There are no two courses alike.

Photo by the author (from my biking trips).
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Looking to level up your English-speaking game? Whether it’s nailing those corporate presentations, acing employment interviews, or slaying any public speaking situation, I’m here to help you shine! Let’s unlock your full potential together!

Join our courses: https://docs.google.com/forms/d/e/1FAIpQLSd5Y2UyeID8uVRuLD1-OxuF-0lbIDkap53MJxFQ34ucMuQ44g/viewform?vc=0&c=0&w=1&flr=0