Author Archives: copywriting

April teaches us everything

“April. It teaches us everything. The coldest and nastiest days of the year can happen in April. It won’t matter. It’s April. The English word for the month comes from the Roman Aprilis, the Latin aperire: to open, to uncover, to make accessible, or to remove whatever stops something from being accessible. It maybe also partly comes from the name of Aphrodite, Greek goddess of love, whose happy fickleness with various gods mirrors the month’s own showery-sunny fickleness. Month of sacrifice and month of playfulness. Month of restoration, of fertility-festivity. Month when the earth and the buds are already open, the creatures asleep for the winter have woken and are already breeding, the birds have already built their nests, birds that this time last year didn’t exist, busy bringing to life the birds that’ll replace them this time next year. Spring-cuckoo month, grass-month. In Gaelic its name means the month that fools mistake for May. April Fool’s Day also probably marks what was the old end of the new year celebrations. Winter has Epiphany. Spring’s gifts are different. Month of dead deities coming back to life. In the French revolutionary calendar, along with the last days of March, it becomes Germinal, the month of return to the source, to the seed, to the germ of things, which is maybe why Zola gave the novel he wrote about hopeless hope this revolutionary title. April the anarchic, the final month, of spring the great connective.” – Ali Smith

Art – Claude Monet, Spring in Giverny, Morning Effect

World Book and Copyright Day!

“Men had always been the reciters of poetry in the desert.”

For World Book Day I nominate the book that made me travel. The words were so powerful that made me live in the truth of its images, walk the paths of love, anger and anguish of the telltale hearts roaming a world without maps… And I felt the desert, dissipating in my veins, the blood throbbed of life and traveling sand.

“The desert could not be claimed or owned–it was a piece of cloth carried by winds, never held down by stones, and given a hundred shifting names… Its caravans, those strange rambling feasts and cultures, left nothing behind, not an ember. All of us, even those with European homes and children in the distance, wished to remove the clothing of our countries. It was a place of faith. We disappeared into landscape.”
– Michael Ondaatje, The English Patient

Out of Africa

“The sky was rarely more than pale blue or violet, with a profusion of mighty, weightless, ever-changing clouds towering up and sailing on it, but it has blue vigour in it, and at a short distance it painted the ranges of hills and the woods a fresh deep blue.”
– from Out Of Africa by Isak Dinesen (Karen Blixen) – born 17 April 1885

Summer Love

“We can’t possibly have a summer love. So many people have tried that the name’s become proverbial. Summer is only the unfulfilled promise of spring, a charlatan in place of the warm balmy nights I dream of in April. It’s a sad season of life without growth…It has no day.”
F. Scott Fitzgerald, This Side of Paradise

Art – William John Hennessy – A Spring Fantasy 1880

13 Lessons From my Father

My father was an amazing person. I love him deeply, and I miss him dearly.

My father was an engineer, and many people reported to him. He was tough and admitted no errors. He was feared and, most of all, respected. His subordinates immediately picked up that he was first tough on himself. Nevertheless, he had an amazing sense of humour, making everybody laugh. He was charming and wise, having the right words for all circumstances and situations. I cannot remember him losing his temper. Maybe once, when I fell off my rookie skates and broke my arm, which ended my career as a rookie skater. My father took them away, saying that if I wasn’t smart enough to skate, I didn’t deserve to have them.

He was able to teach lessons without using many words.

He was always making jokes about my appearance, usually about my big eyes (family trait inherited from him); “Your eyes are so big that they slide down your cheeks” or that “unlike Darwin said in The Origins of Species, my next of kin were the lemurs and not the apes.” At that time I was angry, but later I realised that he was right and we should laugh at our flaws and also turn them into strengths and advantages.

His lessons are as follows:

1. If you don’t work hard, your luck will dwindle. And the better you work and prepare, the luckier you become.

2. Always learn from your mistakes.

3. Always play fair and admit your mistakes. There is nothing to be gained by not admitting failure or defeat, you should acknowledge your shortcomings and become better.

4. Always look your best, be neatly attired and pleasant, and your demeanour should match your words.

5. Have fun and don’t take yourself too seriously. I sometimes let myself be a fool, but a fool in the right places.

6. Success comes with a lot of work and very good insight. Hard work is not enough; you need information and a good bird’s-eye view of things.

7. Do not ponder too much over your flaws. I do my best, speak my best, and look my best. If this doesn’t do it, move on.

8. Disorganised people lose half their lives looking for lost things. This is a good one. Now I can find everything with my eyes closed. I am (or have become) very organised.

9. Always have goals and objectives. Small and big. People without goals live plain and boring lives, lose time, and consequently the time their lives are made of.

10. Time is of the essence. Do not squander time. When you see that you are using up your time in activities with no return, stop.

11. Before making a decision, think, but not too much. Use the information you have got but also your common sense.

12. Always have a healthy routine. I try to get enough sleep and go to bed early. I eat properly, and I have a fitness routine. In the evening, I sum up the day and consider if I have done something good (or bad) and if I have created value for others and myself.

13. Always stand your ground and stick to your good ideas. Especially in business. Believe in your work and be prepared to demonstrate your product as often as needed.

When I have a tricky issue on my plate, I ask myself, “What would my father do?”

He was a very talented person. He could draw and paint with both hands; his jokes were witty; and his stories were enthralling. He was the heart and soul of every gathering, and he was passionate about everything.

This is an old text from 2016.

I use this art because I like his works and my father used to call me Julius.
Art – Julius von Klever (Yuli Klever).

Crescent hearts

“Perhaps the crescent moon smiles in doubt at being told that it is a fragment awaiting perfection.” – Rabindranath Tagore

Perhaps we are waxing moons smiling vainly at being told we are about to draw the perfect circle of frightful dreams and bittersweet hope.

Perfection?
To start with a crescent heart that desires deeply to become round one day.

Art by Duy Huynh.