Tag Archives: content writing

5 (Copy)Writing rules

“We are a country in which words matter, and words can change minds.” – Ken Burns

Here are my 5 copywriting rules. Written in isolation in between blogs posts, poetry, product descriptions and SEO auditing.

1. Write the way you talk to your best friend, but in a consistent way. “Copy is a direct conversation with the consumer.” – Shirley Polykoff

2. Start with the truest sentence that you know (That is Hemingway, not me)
If written well, all stories are true. Be authentic and play with your imagination that will arrange words in different shapes to fill the truest contours of the shortest sentences that you can write. Each line should play off of each other.

3. Find balance in your writings. If you feel that your story lacks poise, shape it with the right words. Play with it and when finished read it aloud. Your ear will pick up the irregularities you cannot see on paper. I always read and record my poems before publishing. That’s how I spot the unpolished lines.

3. Simplicity. First line, second line. The goal of your first line of copy is to get people to read the second line. The goal of your second line is to get them to write the third, etc. Everything you write must be copy. Even if you are writing an ordinary email, or a request for offer.

4. Your copy is about the reader, not about you. It’s OK to write in the first person. That’s how people talk. Nevertheless, in the eyes of the reader “You” is more powerful than “I”. Who’s “I” and why should I care? I, the reader, care about myself and not about you, the writer.

5. Fill your copy with real examples of you and of your work. To let people know you’re real. Take screenshots of tweets, blog posts and articles published. They will boost up any email, blog post, or landing page.

“A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic. Consumers are too good at sniffing out inconsistencies for a marketer to get away with a story that’s just slapped on.” – from Seth

No matter what you sell or do, do it right and well. Even if you don’t sell gold, leave an impression and a mark. Get the job done. If possible, leave a trail of delight that later will lead them back to you. And whatever you do, ask a simple question: Can I get away with it? Can I get away with my story/presentation/performance? We are all non/artists until we propose ourselves to put our passions into practice and become entrepreneurs.
“Art is what you can get away with.”– Andy Warhol
Excerpt from Get Away with Entrepreneurship written in 2016.

Iulia Halatz
Duy Huynh

Content writing

Another recent request from a collaborator:
“I would like to launch a new product aimed at migrants based here in the UK from Africa and Asia. We need someone to help us set up a webpage/content, payment portal and create a social media targeted campaign. If you can help please get in touch.”

Content creation is a massive task to tackle. We start with the story without which your business didn’t exist. It might be the simple story of how you get the idea, or how your idea came into being.
Writing is like mining for gold. We need to drill and excavate and blast through a huge amount of rock before we find a vein of gold. Once found … We deliver your content writing, business writing, SEO writing and creative writing with joy as we have a flair for writing in different styles at affordable rates.
We keywordly handcraft your inventory of stories and spread it all over.

If you want to build a ship, don’t drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea.
Antoine de Saint Exupery

Don’t build a webpage. Create a yearning for what’s out there…

Art by Daniel Ambrose.

Wordy-Bespokery

Your business is one-of-a-kind and a safe place for innovation. With our words we show the unique, problem-solving magic of your business and what it will empower to do.
We unleash the power of your business through the power of our handpicked titles and hancrafted articles.

We’d love to hear from you!
Drop us a line and we’ll nail down a solution or two for your SEOwriting strategy that will position your business at the top of your industry.

We are passionately B2B and we would love to hear from you. We write back in a jiffy. We trust we can wordbuild beautiful things together.

Art – “Friend or Fowler” by Regina Jacobson

Copywriter job

Copywriter job at Roberthalf.com: https://www.roberthalf.com/blog/salaries-and-skills/hot-job-copywriter

If you have impeccable writing skills, can quickly interpret client needs and work well under tight time constraints, creative agencies and in-house departments want to hear from you. The need is especially high for copywriters with web and mobile experience.

Art by Wolfgang Harms.