Tag Archives: contentwriting

Stats about content creation that very few people are talking about

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Visual Content Dominance
Stat: Visual content is processed 60,000 times faster than text.
Source: According to a study by 3M Corporation and Zabisco.
Implication for copywriting: Incorporating visually appealing elements in copywriting, such as images, infographics, or videos, can significantly enhance message retention and engagement.

Email Marketing and Copywriting
Stat: Emails with personalized subject lines generate 50% higher open rates.
Source: According to a study by Yes Lifecycle Marketing.
Implication for copywriting: Personalization in copywriting, especially in email marketing, can play a crucial role in capturing the audience’s attention and improving engagement.

Video Content Impact
Stat: Including a video on a landing page can increase conversions by 80%.
Source: Data from Unbounce.
Implication for copywriting: Integrating video content into copywriting strategies can be a powerful way to boost conversion rates and capture the audience’s interest more effectively.

Mobile Optimization
Stat: Over 50% of internet traffic comes from mobile devices.
Source: Data from Statista.
Implication for copywriting: Ensuring that copy is optimized for mobile devices is critical, given the significant portion of users accessing content through smartphones and tablets.

Emotional Impact of Stories
Stat: People remember stories 22 times more than facts and figures alone.
Source: A study conducted by cognitive psychologist Jerome Bruner.
Implication for copywriting: Crafting copy in a storytelling format can enhance memorability and emotional connection with the audience.

Long-Form vs. Short-Form Copy
Stat: Long-form content (over 1,000 words) tends to receive more social shares and backlinks.
Source: Research from Moz and BuzzSumo.
Implication for copywriting: Depending on the context, long-form copy may be more effective for certain goals, such as SEO and content sharing.

Don’t forget to verify the most up-to-date facts, since the field of digital marketing and copywriting is in a perpetual state of transformation.

Photo by cottonbro studio: https://www.pexels.com/photo/person-holding-white-paper-on-white-table-3944381/

Summer Love

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“We can’t possibly have a summer love. So many people have tried that the name’s become proverbial. Summer is only the unfulfilled promise of spring, a charlatan in place of the warm balmy nights I dream of in April. It’s a sad season of life without growth…It has no day.”
― F. Scott Fitzgerald, This Side of Paradise

Art – William John Hennessy – A Spring Fantasy 1880

Write it on your heart

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“Write it on your heart
that every day is the best day in the year.
He is rich who owns the day, and no one owns the day
who allows it to be invaded with fret and anxiety.

Finish every day and be done with it.
You have done what you could.
Some blunders and absurdities, no doubt crept in.
Forget them as soon as you can, tomorrow is a new day;
begin it well and serenely, with too high a spirit
to be cumbered with your old nonsense.

This new day is too dear,
with its hopes and invitations,
to waste a moment on the yesterdays.”

Ralph Waldo Emerson

Art – Henri Martin (1860-1943 ; French painter). Source: Facebook

Must write

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“You must write every single day of your life… You must lurk in libraries and climb the stacks like ladders to sniff books like perfumes and wear books like hats upon your crazy heads… may you be in love every day for the next 20,000 days. And out of that love, remake a world.”
― Ray Bradbury

Art – Henrik Nordenberg

Also published at Quora.

Content creation & strategy – new project

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My next project is a jewelry website.
Firstly I have started with a blog where I use the frame story, the story-within-a-story technique.
Next, the SEO audit in order to start handcrafting the pillar page for the website…
It is fascinating, as a “brother”-of-words, to see what some long tail (stardusted) keywords can create.

For the central piece story, I have been inspired by the magnetic beauty of Eustacia Vye from The Return of the Native (Thomas Hardy), who wanted, above all, to be loved.

We keywordly handcraft your inventory of light and spread it all over to Be Loved.

Illustration for The return of the Native by Thomas Hardy

Content Creation

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“Everyone always assumes that content creation is a massive task to tackle – and yes, it is. There is no shortcut to content creation.
You either do it yourself, internally hire a team to do it, or hire an agency to do it for you. This is our best advice, create content in chunks. Perhaps every first of the month, create an inventory of blogs, blurbs, newsletters, photo shoots and spread the content out in one 1, 3, or 6 month period.”

Yes, content creation is a massive task… We start with the story at the core of your business. It might be the simple story of how you get the idea, or how your idea came into being. With our words we show the unique, problem-solving magic of your business and what it will empower to do.
We keywordly handcraft your inventory of light&stories and spread it all over.

Stories are our meat and our magic. We live by them and we charm with them.

“A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic.” – Seth Godin
Content creation is a forest with your true story carved on every tree…

We’d love to hear from you!
Have a most fortunate day in all your hermetic activities!

In photo – Authenticity – Kimono Forest

SEO writing

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I have found this on LinkedIn:
“Anyone a whizz (or know a whizz) at SEO and backlinks?
I have two keywords I want to target for a single domain to help me get rid of some bad juice from a previous owner.”

I haven’t got the time to respond but:
– First and foremost you need to perform an extensive and comprehensive SEO audit.
– Check the competition and their keyword strategy.
– Apply a SEO analysis and a keyword strategy based upon the existing content.
– Perform SEO on-page with a view to keyword density and carefully designated content for your industry.
– Focus on long-tail keywords with lower competition.
– Craft new content woven in a lovable story that also charms the search engines.

“Ideas come and go, stories stay.” –Nassim Nicholas Taleb

We’d love to hear from you!
Drop us a line and we’ll nail down a solution or two for your SEOwriting strategy that will position your business at the top of your industry.

Art by Tatiana Kazakova.