Tag Archives: contentwriting

Write it on your heart

“Write it on your heart
that every day is the best day in the year.
He is rich who owns the day, and no one owns the day
who allows it to be invaded with fret and anxiety.

Finish every day and be done with it.
You have done what you could.
Some blunders and absurdities, no doubt crept in.
Forget them as soon as you can, tomorrow is a new day;
begin it well and serenely, with too high a spirit
to be cumbered with your old nonsense.

This new day is too dear,
with its hopes and invitations,
to waste a moment on the yesterdays.”

Ralph Waldo Emerson

Art – Henri Martin (1860-1943 ; French painter). Source: Facebook

Must write

“You must write every single day of your life… You must lurk in libraries and climb the stacks like ladders to sniff books like perfumes and wear books like hats upon your crazy heads… may you be in love every day for the next 20,000 days. And out of that love, remake a world.”
Ray Bradbury

Art – Henrik Nordenberg

Also published at Quora.

Content creation & strategy – new project

My next project is a jewelry website.
Firstly I have started with a blog where I use the frame story, the story-within-a-story technique.
Next, the SEO audit in order to start handcrafting the pillar page for the website…
It is fascinating, as a “brother”-of-words, to see what some long tail (stardusted) keywords can create.

For the central piece story, I have been inspired by the magnetic beauty of Eustacia Vye from The Return of the Native (Thomas Hardy), who wanted, above all, to be loved.

We keywordly handcraft your inventory of light and spread it all over to Be Loved.

Illustration for The return of the Native by Thomas Hardy

Content Creation

“Everyone always assumes that content creation is a massive task to tackle – and yes, it is. There is no shortcut to content creation.
You either do it yourself, internally hire a team to do it, or hire an agency to do it for you. This is our best advice, create content in chunks. Perhaps every first of the month, create an inventory of blogs, blurbs, newsletters, photo shoots and spread the content out in one 1, 3, or 6 month period.”

Yes, content creation is a massive task… We start with the story at the core of your business. It might be the simple story of how you get the idea, or how your idea came into being. With our words we show the unique, problem-solving magic of your business and what it will empower to do.
We keywordly handcraft your inventory of light&stories and spread it all over.

Stories are our meat and our magic. We live by them and we charm with them.

“A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic.” – Seth Godin
Content creation is a forest with your true story carved on every tree…

We’d love to hear from you!
Have a most fortunate day in all your hermetic activities!

In photo – Authenticity – Kimono Forest

SEO writing

I have found this on LinkedIn:
“Anyone a whizz (or know a whizz) at SEO and backlinks?
I have two keywords I want to target for a single domain to help me get rid of some bad juice from a previous owner.”

I haven’t got the time to respond but:
– First and foremost you need to perform an extensive and comprehensive SEO audit.
– Check the competition and their keyword strategy.
– Apply a SEO analysis and a keyword strategy based upon the existing content.
– Perform SEO on-page with a view to keyword density and carefully designated content for your industry.
– Craft new content woven in a lovable story that also charms the search engines.

“Ideas come and go, stories stay.” –Nassim Nicholas Taleb

We’d love to hear from you!
Drop us a line and we’ll nail down a solution or two for your SEOwriting strategy that will position your business at the top of your industry.

Art by Tatiana Kazakova.

When the pen fails

The story starts with “the pen is mightier than the sword” and we totally give in to it. Our words are the polisher of rough patches, the clearer of dark skies, the bridges for Human-to-Human interaction.
The prerequisite of a powerful business appeal is no longer connected to either B2C (business-to-customer) or B2B (business-to-business) but to H2H, Human-to-Human. We are all story tellers and we need to gather (and charm) audiences everywhere. We cannot live outside a story, for it can be our own life story, or the story we have created. Even if you sell ski gear, the props of a story represent the frame on which you start building and selling.

What if your story fails? And your words are dying slowly and rot in places unknown. What if our stories contradict others and fall to pieces? There will be always moments when our words are not enough, when we are not enough due to the limitations of some obsolete measurements in quality. Or success. Or the money measurement for success. Would we turn into knights (from gardeners)?

Author Cassidy Dale points out that many people are either knights or gardeners. The knights view the world as a cataclysmic conflict with winners and losers, with battles to be fought, and with right and wrong as the dominant drivers. Gardeners, on the other hand, have the instinct to look for ways to heal, to connect, and to grow the people they encounter.”
Seth Godin

I admit I sometimes fight… with my hat. I put it on and leave. They are not wrong and I am right, just my pen is incomplete. So, (I hope) I am still a gardener.

How would you fight?
With the crafted spears of a magnificent simple idea?
Find another pen and Demonstrate. Find new words that breathe and start with the truest sentence that you know and put on a show. Simplify! For every simple idea, use demonstrations, figures, results, skills acquired. Demonstrate your mission and show your vision and their power. Show that you can move a mountain or fly over it.
– Iulia Halatz

Michael Cheval

Who we are

We are a digital marketing company based in Bucharest. We specialize in customized professional English courses and SEO copywriting solutions. We are enthusiastically local and intelligently global, covering web stories and courses for Romanian and international companies.

We cater for everybody who has a story to write.
We have time. We believe in Omoikane, the Japanese god of wisdom and insight, a deity capable of making decisions that we would make if we only had the time. We make good decisions and start writing for you in a jiffy. Of course, after our first meeting (in person or online) and after we have received your brief.

We have perseverance. We love Kintsugi (translated as ‘golden joinery’), the centuries-old Japanese art of repairing broken pottery with lacquer dusted or mixed with powdered gold, silver, or platinum. We work, write and repair your web content until it is clear, clever, shareable and… invincible.

We’d love to hear from you!
Drop us a line and we’ll nail down a solution or two for your SEOwriting strategy that will position your business at the top of your industry.

We write stories to survive and sur-thrive.

Language

“Language is not like the sun, heating and scorching, but like the moon, keeping secrets and the arcane magic of the night, throwing stars in the lilacs’ claws till dawn.” – Iulia Halatz

Writing is a ladder. We write stories that unite – two people, two dreams, two companies at a time.

We are a Romanian company based in Bucharest. We specialize in customized professional English courses and SEO copywriting solutions. We are enthusiastically local and intelligently global, covering web stories and courses for Romanian and international companies.

We cater for everybody who has a story to write.
We have time. We believe in Omoikane, the Japanese god of wisdom and insight, a deity capable of making decisions that we would make if we only had the time. We make good decisions and start writing for you in a jiffy. Of course, after our first meeting (in person or online) and after we have received your brief.

We have perseverance. We love Kintsugi, the Japanese art of repairing broken pottery with lacquer dusted or mixed with powdered gold, silver, or platinum. We work, write and repair your web content until it is clear, clever, shareable and… Invincible.

We’d love to hear from you!
www.seocopywriting.ro/en/contact-us

Art by Milla von Luttich.

I am delighted that five of my poems were included in the Sudden Denouement Anthology Volume I. The anthology is now available on Amazon.com and Amazon.co.uk.