Tag Archives: Content Creation

Creative Writing Course

Do you want your emails, reports and letters to stand out? Would you like to develop your ideas into powerful pitches? And do you dream of finding a clear, concise style of business writing that will make your work stand out from the crowd? This is the course for you.

The Creative Writing for Business is a fresh, practical course for marketing and communication professionals. It offers how-to techniques, practical advice and real world examples to improve your written materials across all media: websites, brochures, proposals and more. It’s available through the Learning On Demand library.
Creative Writing for Business is an engaging course that helps business professionals find their voice, discover and develop a range of new writing ideas, and harness the power of words to persuade and inspire.
If you’ve already been writing for your company, this course will give you the skills to write in a more creative way. If you haven’t written for your company yet, this course will give you the skills you need to feel confident about taking on that role. Either way, this is a must-have tool for any writer who wants to learn and practice successful business communication.

Content creation is a massive task to tackle. We start with the story without which your business didn’t exist. It might be the simple story of how you get the idea, or how your idea came into being.
Writing is like mining for gold. We need to drill and excavate and blast through a huge amount of rock before we find a vein of gold. Once found … We deliver your content writing, business writing, SEO writing and creative writing with joy as we have a flair for writing in different styles at affordable rates.

My unique teaching method focuses on key business principles while helping you write with clarity in mind. I guide you through the process of creating a process plan, writing a policy and procedure, communicating performance expectations and creating professional documents for your company.

I prompt you to start writing with “The truest sentence that you know“.

We’d love to hear from you!
http://www.seocopywriting.ro/en/contact-us.php

Art – Alexander Akerbladh (1886 – 1958)

Pale stars of the evening

“The pale stars were sliding into their places. The whispering of the leaves was almost hushed. All about them it was still and shadowy and sweet. It was that wonderful moment when, for lack of a visible horizon, the not yet darkened world seems infinitely greater—a moment when anything can happen, anything be believed in.”
Olivia Howard Dunbar, The Shell of Sense

Otto Valstad 1862-1950
Norwegian educator, painter, book illustrator and children’s writer
Evening at the Arno – 1913

A Shark Tale

“Back in the days when storytelling was the main form of entertainment, tales of mythical creatures abounded. Today we seem to indulge in the mere scraps of what was once an epic feast of legend.”

In this modern age, there appears another mythical creature, the shark, a protean-like coiling in the grass type of snake, ready to turn your business proceedings and agreements into dust with swift smooth-tongued, loaded Questions…

As an entrepreneur I have started small. I am still small fish and I deal with sharks, corporate companies. I have created my ‘corporate’ culture from scratch, and I have developed my business solely through growth hacking.
What I have learned when trying to impose my imaginative but new small company culture to the sophisticated corporates is to strike gold, provided you know who you are and consequently, the “protocol” to offer and create huge amounts of Value and solve problems. The more problems you solve, the better you speak the shark tongue.

Tim Ferriss once said, “A person’s success in life can usually be measured by the number of uncomfortable conversations he or she is willing to have.”

Sharks’ words are never comfortable as they know no mercy and smell fear and disorder from afar. Whomever has never been told that his/her products or services are useless doesn’t know how to shine a carefully chosen smile in the face of the creature with disposable teeth, and sink into the right order of things. Which is there are other sharks. But when a big shark says to you, “you are no good”, then you are (good), because you are there sharing the same table, conference room and presentation… On this gleeful occasion I am thanking all the sharks in my life, the ones who have taught me to smile at the glint of rejection, and the ones who have taught me that:

“Everything you want is on the other side of fear.” – Jack Canfield

© Iulia Halatz
Co-author of Anthology Volume I: Writings from the Sudden Denouement Literary Collective, available on Amazon and Kindle.

Art by Michael Sowa. Source – Pinterest

Content Creation

Stories are our meat and our magic

“Everyone always assumes that content creation is a massive task to tackle – and yes, it is. There is no shortcut to content creation.
You either do it yourself, internally hire a team to do it, or hire an agency to do it for you. This is our best advice, create content in chunks. Perhaps every first of the month, create an inventory of blogs, blurbs, newsletters, photo shoots and spread the content out in one 1, 3, or 6 month period.”

Yes, content creation is a massive task… We start with the story at the core of your business. It might be the simple story of how you get the idea, or how your idea came into being. With our words we show the unique, problem-solving magic of your business and what it will empower to do.

From my Substack newsletter The Stripes:

https://iulia.substack.com/p/content-creation

In photo – Kimono Forest – Source – Facebook

Remedios laughs

Remedios laughs, but her laughter resonates in another world,” wrote Octavio Paz about the Spanish surrealist in an article entitled, “Apparitions and Disappearances.”
https://aldianews.com/articles/culture/social/remedios-varo-witch-mexican-surrealism/57974

Art – Remedios Varo

Wild nights – Wild nights!

Wild nights – Wild nights!
BY EMILY DICKINSON

Wild nights – Wild nights!
Were I with thee
Wild nights should be
Our luxury!

Futile – the winds –
To a Heart in port –
Done with the Compass –
Done with the Chart!

Rowing in Eden –
Ah – the Sea!
Might I but moor – tonight –
In thee!

Happy 190th anniversary, Emily Dickinson!

For the love of books

As being confined at my home, I have gone through my books now that I will (probably) have more time to read.
Next to my first poems published in the Sudden Denouement Anthology Volume I, there it was the black luster of my graduation paper. In the both I have put my passion and toil, sweat and tears.
My graduation year was one of the worst, being squeezed under job worries, preparation for the Post graduate exams, completing my graduation paper and being caught in a troublesome web of love and pain.
While leafing through my thesis I couldn’t imagine how on earth I had the patience and fortitude to set off upon the journey of the Gods through the Victorian Age.
Must be the love for ideals, love for hope, love for Mythology, love for word-work that helped me swam under all worries aided only by the unicorn-blue sheen of the moon onto the leaves of that forlorn summer.

Presently, I am travelling the world with the help of a sack of books and I am rearranging memories upon their shelves.

Art – Kinuko Craft

Business Story – Starbucks

In the early ‘80s, Howard Schultz joined the coffee roasting company, Starbucks, as its Marketing Director. On a business trip to Italy, he became fascinated with the country’s coffee house culture, which emphasized the relationship between the barista and the customer. The preparation and presentation of coffee was treated with reverence, done only by trained professionals. Fascinated with this ritual and the sense of community that he felt in Italy’s coffee houses, Schultz returned to the United States and convinced the Starbucks founders to test the Italian coffee house concept. The idea took off and Howard Schultz changed the trajectory of Starbucks forever.

This is the first article of a new section on this blog, Business Story, because #StoriesMatter.

Of course, I illustrate with creatures of the water by John William Waterhouse.