Tag Archives: Content Creation


February bursts onto the scene with an undeniable force of fresh changes.

February is shaping up to be one of my most action-packed months ever. I am thrilled to be embarking on the creation of two exciting new one-of-a-kind English courses. At present, I am fully engrossed in crafting the syllabuses while also eagerly delving into the realm of marketing strategies.
I do not mind, as I like new things, new opportunities, and new paths, and these two projects are like that.
A few hints: you will learn how to use new tools in your activity as a business owner, CEO, CFO, or corporate employee.
Both courses will be launched in March 2024.

Additionally, I am joyfully penning some delightful pieces for Fragrantica. I like the creative process of writing, as it envelops me in a comforting embrace, shielding me within the narrative. I find myself among a flurry of activity, yet I am eager to capture the invigorating mountain air in my words and the delightful love cloud permeating everything.

Photo by the author (taken in the mountains).

Unleashing Growth: The Art and Science of Business Development

In the heart of Silicon Valley, where innovation thrives and dreams take flight, a small startup once dared to dream big. The year was 2007, and a visionary entrepreneur named Steve Jobs stood on a stage, unveiling a device that would revolutionize the way we live, work, and connect – the iPhone. Little did he know that this iconic moment would not only mark the birth of a technological marvel but also underscore the significance of strategic business development.

Business development is more than just a buzzword; it’s the lifeblood of any thriving organization. It involves the creation of long-term value for an enterprise from customers, markets, and relationships. In this blog post, we’ll explore the art and science of business development, leveraging insightful statistics and data to unveil the strategies that drive success. Let’s embark on a journey through the realm of business development, backed by real-world numbers and industry trends.

The Growth Imperative
To understand the importance of business development, one must first recognize the growth imperative faced by companies in today’s dynamic market. According to a report by McKinsey, 85% of executives consider organic growth through business development activities as crucial for their organizations.
Source: McKinsey & Company – “Growth Excellence: The Secret to Sustainable Value Creation”

Building Strategic Partnerships
Successful business development often hinges on forging strategic partnerships. Research by Deloitte reveals that companies with strong collaborative networks are twice as likely to outgrow their competitors and experience higher profit margins.
Source: Deloitte – “The Collaboration Imperative”

Data-Driven Decision Making
In the age of information, data is a powerful ally in business development. A study by MIT Sloan Management Review found that organizations using data-driven decision-making processes are 5% more productive and 6% more profitable than their counterparts.
Source: MIT Sloan Management Review – “The Age of Analytics: Competing in a Data-Driven World”

Customer-Centric Approach
Understanding customer needs and preferences is at the core of successful business development. According to a Salesforce survey, 84% of customers say the experience a company provides is as important as its products and services.
Source: Salesforce – “State of the Connected Customer”

Digital Transformation
In an era dominated by digital advancements, embracing technology is pivotal for business development. IDC predicts that by 2024, over 50% of all global GDP will be driven by digitally transformed enterprises.
Source: International Data Corporation (IDC) – “IDC FutureScape: Worldwide Digital Transformation 2020 Predictions”

As we navigate the ever-changing environment of business development, it becomes clear that it is more than just a strategic function; it is a dynamic force that shapes the future of enterprises. From the visionary leaps of IT titans to the collaborative networks that drive success, the data-backed tactics listed above are the foundations of effective business development.

In the spirit of Steve Jobs’ debut of the iPhone, let us be motivated to dream large, create courageously, and embrace the art and science of business development to drive our businesses into a future of limitless growth.

Photo by the author.

Stats about content creation that very few people are talking about

Visual Content Dominance
Stat: Visual content is processed 60,000 times faster than text.
Source: According to a study by 3M Corporation and Zabisco.
Implication for copywriting: Incorporating visually appealing elements in copywriting, such as images, infographics, or videos, can significantly enhance message retention and engagement.

Email Marketing and Copywriting
Stat: Emails with personalized subject lines generate 50% higher open rates.
Source: According to a study by Yes Lifecycle Marketing.
Implication for copywriting: Personalization in copywriting, especially in email marketing, can play a crucial role in capturing the audience’s attention and improving engagement.

Video Content Impact
Stat: Including a video on a landing page can increase conversions by 80%.
Source: Data from Unbounce.
Implication for copywriting: Integrating video content into copywriting strategies can be a powerful way to boost conversion rates and capture the audience’s interest more effectively.

Mobile Optimization
Stat: Over 50% of internet traffic comes from mobile devices.
Source: Data from Statista.
Implication for copywriting: Ensuring that copy is optimized for mobile devices is critical, given the significant portion of users accessing content through smartphones and tablets.

Emotional Impact of Stories
Stat: People remember stories 22 times more than facts and figures alone.
Source: A study conducted by cognitive psychologist Jerome Bruner.
Implication for copywriting: Crafting copy in a storytelling format can enhance memorability and emotional connection with the audience.

Long-Form vs. Short-Form Copy
Stat: Long-form content (over 1,000 words) tends to receive more social shares and backlinks.
Source: Research from Moz and BuzzSumo.
Implication for copywriting: Depending on the context, long-form copy may be more effective for certain goals, such as SEO and content sharing.

Don’t forget to verify the most up-to-date facts, since the field of digital marketing and copywriting is in a perpetual state of transformation.

Photo by cottonbro studio: https://www.pexels.com/photo/person-holding-white-paper-on-white-table-3944381/

Unique Value Proposition

Craft your own distinct value proposition, regardless of your area of expertise, be it digital marketing, affiliate marketing, SEO, or any other field.

The cornerstone of your branding as an online entrepreneur rests in your Unique Value Proposition (UVP).
My distinctive value proposition encompasses effective communication skills, the ability to articulate thoughts and emotions, and a range of interpersonal skills that foster strong connections with others. On top of my teaching skills, SEO copywriting, content creation, digital marketing strategies, business planning skills…

I have the expertise to enhance your website’s revenue by integrating search engine optimization (SEO) with content writing, which sets me apart from others.

Being unique is hard in a world full of possibilities and choices. This is true for both people and businesses. Knowing and explaining your Unique Value Proposition (UVP) is very important whether you’re a startup, looking for a job, or a seasoned professional. Your unique value proposition (UVP) is what makes you unique, describes who you are, and eventually gets the attention of your target audience. Discovering and successfully expressing your Unique Value Proposition is crucial in today’s competitive business world. This piece will dig into the idea of the Unique Value Proposition.

For example, the Unique Value Proposition is a sentence that tells people what makes you or your product or service special. What does it say about the main question, “Why should someone choose you over others?” Your unique value proposition (UVP) is a short, powerful statement that tells your target market what makes you unique and how you can meet their needs.



AI-generated image

Great Expectations

Charles Dickens was right. We are crushed by our great expectations. Eventually, we are left with the bleak light as reflected in the shards of our broken dreams.
What about success? If expectations match our dreams, we retain a bit of glamour and joy. In our working lives and business, we pair customers’ expectations with our product. We deliver real value.

Success is like dismantling a rainbow, analyzing it piece by piece, color by color, and still believing in it and still seeing what’s behind it. Delivering real value is like delivering a rainbow, in one shape or another.

What about the money? The face value of success is primarily money, of course, and hence the conundrum. Lately, I have met people with their dreams all shattered and broken—people who have failed manifold. Still, they are happy with many things and with the knowledge. After all, time and feelings pass like quiet dreams—like the ones who didn’t dare shout their urgency to come into being. Failure is not a tragedy. Learning and preserving faith in you and your dreams are the other facets of success.

Perseverance. Kintsugi is the Japanese art of repairing broken pottery with lacquer dusted or mixed with powdered gold, silver, or platinum. It is not only about going on, fighting on, and repairing what went wrong, but doing it in precious ways—in gold, platinum, and with love. Life is about repairing. Building and repairing mistakes Do happen and menace our fragile construction. It takes patience and strength to repair unaltered happiness with gold.

Positivism and dedication. Give your best, as people deserve the best that can be done for them. Play the most beautiful and colorful tune ever. Nonetheless, the song can charm, unite, or divide. Nothing to be done, but repair and redo the song in blue, green, and red precious words, ready to take over worlds and hearts. As well.

How do you tackle writer’s block?

Writer’s block is the condition of being unable to create a piece of written work because something in your mind prevents you from doing it.

The term was coined in 1947 by Dr Edmund Bergler, a famous Austrian psychiatrist living in New York City.

Teaching comes naturally to me because I view it as a real-time storytelling experience between myself and my students. I do not teach grammar in a dull manner; instead, I incorporate storytelling into my teaching approach.

I believe that writing is the true form of storytelling, and I have seldom experienced writer’s block. I struggle the most with maintaining consistency in my writing because sometimes my texts come across as frail when I am feeling very tired. I do not recognize my voice in them.

At times, I experience a lack of fresh ideas since I strive to write original content consistently. Sometimes the images I intend to convey through my stories appear to be blurry.

The medicine for that is to stop writing and start reading. I read everything I could find in my library. Anyhow, I have a lot of books on my must-read list. And I believe in Taleb’s antilibrary.

“Indeed, the more you know, the larger the rows of unread books. Let us call this collection of unread books an antilibrary.” – The Black Swan, Nassim Taleb

After a few days, my writing voice is back. The most inspirational writers for me are: John Fowles, Somerset Maugham, Jack London.
If I were to pursue a career as a novelist, my aspiration would be to write at least half as well as the aforementioned writers.

What about you? How do you beat writer’s block?
What’s your secret to unlocking the creative floodgates when the words just won’t flow?

Art – Vanessa Bell – Interior with the Artist’s Daughter, 1935

What is copywriting?

Copywriting is writing text (or ‘copy’) typically used for marketing. According to LinkedIn, the goal of a professional copywriter is to inspire business leads to take the actions needed to become clients. They add that the best copywriters take readers on journeys that educate while they persuade – a skill that requires them to write creatively while thinking strategically.

Copywriting is the art and science of writing copy (words used on web pages, ads, promotional materials, etc.) that sells your product or service and convinces prospective customers to take action. In many ways, it is similar to employing a single salesperson to reach out to all of your clients. The sales team communicates with customers on an individual basis, while a copywriter can reach a larger audience through various channels such as billboards, magazine ads, sales letters, blog posts, and other means of communication.

Our definition is: “Copywriting is the art of putting available dreams into people’s minds.”

What is SEO copywriting?

SEO copywriting involves the art of storytelling by incorporating relevant keywords and phrases that can attract readers while also being optimized for search engines.
“The best SEO is great content,” Seth Godin explains.

Creating compelling SEO content can lead to higher visibility on search engines as Google rewards websites with higher search rankings for engaging content. By implementing this strategy, you can potentially attract more visitors to your website, some of whom may convert into paying customers.

We carry out on-page SEO by focusing on keyword density and creating customized content that is relevant to your industry. We conduct an SEO analysis and develop a keyword strategy that is tailored to the existing content.

We craft honest SEO copywriting stories and SEO copywriting strategies that we have learned the hard way. I learned SEO content strategies and SEO copywriting through trial and error, good writing skills (I also write in verse), hard work, and a good understanding of growth hacking strategies.

We use narrative and growth hacking tactics to create a lovable tale that also appeals to search engines. Growth hacking is the process of expanding your company via innovation and creativity. You also receive a website that speaks to your customers.

We create tales based on the important key phrases you’ll need in your presentation.

We may either recommend them after doing a complete SEO audit of your current content and conducting significant research on your field of activity.

Effective SEO copy is most useful for content like:

Website content
Blog posts
Landing pages
Product write-ups
Press releases
Sales pages

To be continued…

Art – Artus Scheiner – The Little Stars of Gold, 1921.