Tag Archives: Content Creation

A Shark Tale

“Back in the days when storytelling was the main form of entertainment, tales of mythical creatures abounded. Today we seem to indulge in the mere scraps of what was once an epic feast of legend.”

In this modern age, there appears another mythical creature, the shark, a protean-like coiling in the grass type of snake, ready to turn your business proceedings and agreements into dust with swift smooth-tongued, loaded Questions…

As an entrepreneur I have started small. I am still small fish and I deal with sharks, corporate companies. I have created my ‘corporate’ culture from scratch, and I have developed my business solely through growth hacking.
What I have learned when trying to impose my imaginative but new small company culture to the sophisticated corporates is to strike gold, provided you know who you are and consequently, the “protocol” to offer and create huge amounts of Value and solve problems. The more problems you solve, the better you speak the shark tongue.

Tim Ferriss once said, “A person’s success in life can usually be measured by the number of uncomfortable conversations he or she is willing to have.”

Sharks’ words are never comfortable as they know no mercy and smell fear and disorder from afar. Whomever has never been told that his/her products or services are useless doesn’t know how to shine a carefully chosen smile in the face of the creature with disposable teeth, and sink into the right order of things. Which is there are other sharks. But when a big shark says to you, “you are no good”, then you are (good), because you are there sharing the same table, conference room and presentation… On this gleeful occasion I am thanking all the sharks in my life, the ones who have taught me to smile at the glint of rejection, and the ones who have taught me that:

“Everything you want is on the other side of fear.” – Jack Canfield

© Iulia Halatz
Co-author of Anthology Volume I: Writings from the Sudden Denouement Literary Collective, available on Amazon and Kindle.

Art by Michael Sowa. Source – Pinterest

Content Creation

Stories are our meat and our magic

“Everyone always assumes that content creation is a massive task to tackle – and yes, it is. There is no shortcut to content creation.
You either do it yourself, internally hire a team to do it, or hire an agency to do it for you. This is our best advice, create content in chunks. Perhaps every first of the month, create an inventory of blogs, blurbs, newsletters, photo shoots and spread the content out in one 1, 3, or 6 month period.”

Yes, content creation is a massive task… We start with the story at the core of your business. It might be the simple story of how you get the idea, or how your idea came into being. With our words we show the unique, problem-solving magic of your business and what it will empower to do.

From my Substack newsletter The Stripes:

https://iulia.substack.com/p/content-creation

In photo – Kimono Forest – Source – Facebook

Remedios laughs

Remedios laughs, but her laughter resonates in another world,” wrote Octavio Paz about the Spanish surrealist in an article entitled, “Apparitions and Disappearances.”
https://aldianews.com/articles/culture/social/remedios-varo-witch-mexican-surrealism/57974

Art – Remedios Varo

Wild nights – Wild nights!

Wild nights – Wild nights!
BY EMILY DICKINSON

Wild nights – Wild nights!
Were I with thee
Wild nights should be
Our luxury!

Futile – the winds –
To a Heart in port –
Done with the Compass –
Done with the Chart!

Rowing in Eden –
Ah – the Sea!
Might I but moor – tonight –
In thee!

Happy 190th anniversary, Emily Dickinson!

For the love of books

As being confined at my home, I have gone through my books now that I will (probably) have more time to read.
Next to my first poems published in the Sudden Denouement Anthology Volume I, there it was the black luster of my graduation paper. In the both I have put my passion and toil, sweat and tears.
My graduation year was one of the worst, being squeezed under job worries, preparation for the Post graduate exams, completing my graduation paper and being caught in a troublesome web of love and pain.
While leafing through my thesis I couldn’t imagine how on earth I had the patience and fortitude to set off upon the journey of the Gods through the Victorian Age.
Must be the love for ideals, love for hope, love for Mythology, love for word-work that helped me swam under all worries aided only by the unicorn-blue sheen of the moon onto the leaves of that forlorn summer.

Presently, I am travelling the world with the help of a sack of books and I am rearranging memories upon their shelves.

Art – Kinuko Craft

Business Story – Starbucks

In the early ‘80s, Howard Schultz joined the coffee roasting company, Starbucks, as its Marketing Director. On a business trip to Italy, he became fascinated with the country’s coffee house culture, which emphasized the relationship between the barista and the customer. The preparation and presentation of coffee was treated with reverence, done only by trained professionals. Fascinated with this ritual and the sense of community that he felt in Italy’s coffee houses, Schultz returned to the United States and convinced the Starbucks founders to test the Italian coffee house concept. The idea took off and Howard Schultz changed the trajectory of Starbucks forever.

This is the first article of a new section on this blog, Business Story, because #StoriesMatter.

Of course, I illustrate with creatures of the water by John William Waterhouse.

Content writing

Another recent request from a collaborator:
“I would like to launch a new product aimed at migrants based here in the UK from Africa and Asia. We need someone to help us set up a webpage/content, payment portal and create a social media targeted campaign. If you can help please get in touch.”

Content creation is a massive task to tackle. We start with the story without which your business didn’t exist. It might be the simple story of how you get the idea, or how your idea came into being.
Writing is like mining for gold. We need to drill and excavate and blast through a huge amount of rock before we find a vein of gold. Once found … We deliver your content writing, business writing, SEO writing and creative writing with joy as we have a flair for writing in different styles at affordable rates.
We keywordly handcraft your inventory of stories and spread it all over.

If you want to build a ship, don’t drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea.
Antoine de Saint Exupery

Don’t build a webpage. Create a yearning for what’s out there…

Art by Daniel Ambrose.

Dusk

“Between the setting of the sun and the black of night, dusk is a potent, magical time, for in its eerie half-light (according to folklore everywhere) one can cross the borders dividing our mundane world from supernatural realms…”
Terri Windling, “Myth and Moor”

Ed Binkley – Dusk

Content Creation

“Everyone always assumes that content creation is a massive task to tackle – and yes, it is. There is no shortcut to content creation.
You either do it yourself, internally hire a team to do it, or hire an agency to do it for you. This is our best advice, create content in chunks. Perhaps every first of the month, create an inventory of blogs, blurbs, newsletters, photo shoots and spread the content out in one 1, 3, or 6 month period.”

Yes, content creation is a massive task… We start with the story at the core of your business. It might be the simple story of how you get the idea, or how your idea came into being. With our words we show the unique, problem-solving magic of your business and what it will empower to do.
We keywordly handcraft your inventory of light&stories and spread it all over.

Stories are our meat and our magic. We live by them and we charm with them.

“A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic.” – Seth Godin
Content creation is a forest with your true story carved on every tree…

We’d love to hear from you!
Have a most fortunate day in all your hermetic activities!

In photo – Authenticity – Kimono Forest