Tag Archives: advertising

Advertising on this website

The purpose of this website is to share beautiful words and images with the world.
Also, as a brother-of-words myself, I humbly share mine from time to time, words that I inscribe on other barks and layers of light.

Lately I have received loads of comments which link to a company’s website or weblog…
I gladly promote everybody here, as content marketing has never been so powerful.
Nevertheless, if you’d like me to write about the unique, problem-solving magic of your business and what it will empower to do, email me at contact@cursinengleza.ro.

I’d love to hear from you. It is fascinating to see what some long tail (stardusted) keywords can create.

Iulia Halatz
An amazing illustration for The Book of the Long Sun by Gene Wolfe, 1987 by Richard Bober:

Why a gin maker invented its own history

Why a gin maker invented its own history:
https://www.1843magazine.com/design/brand-illusions/why-a-gin-maker-invented-its-own-history

Hendrick’s gin looks like it has been plucked out of the Victorian era. But the brand was launched in 1999.

All this is a twist on “nostalgia marketing”, a common term in contemporary advertising signifying a brand using its history to excite the imagination of consumers. According to a recent study published in the Journal of Consumer Research, feeling nostalgic “weakens a person’s desire for money” – or, to be more direct, encourages them to buy lots of stuff.
https://www.1843magazine.com/