What do copywriters do?
Mostly (not) write…
Our lives are made of floating stories. Ours or others. Making them visible is the copywriter’s job.
I strive to make my clients’ stories visible and in doing so I need:
2.A communication strategy with a view to topics that interest real clients.
3.An objective and carefully designed keyword strategy.
4.The answers to the following questions:
– Do you have a style guide?
– Who is your online competition? Why do you consider them competition?
– What do you sell? (Besides jewelry/ training services/……)
– What is your unique sales proposition?
– What are your company’s benefit statements?
– What are the most common objections to overcome?
– What is your off-page SEO strategy?
– Do you like your site’s voice?
– What primary actions do you want readers to take?
And because content is King but distribution is King Kong:
– How will the content be promoted?
– What social media platforms are working for you?
Content creation is a massive task to tackle. We start with the story without which your business didn’t exist. It might be the simple story of how you get the idea, or how your idea came into being.
Writing is like mining for gold. We need to drill and excavate and blast through a huge amount of rock before we find a vein of gold. Once found … We deliver your content writing, business writing, SEO writing and creative writing with joy as we have a flair for writing in different styles at affordable rates.
I also write poetry, short fiction and I make my stories and endeavors visible in the eyes of the community, as local councillor elect.
I illustrate with Rainy Evening by Todd Cox as our days as writers and copywriters may look like this. Nevertheless, they are still beautiful.
Art by Eugène Samuel Grasset…
“What good is the warmth of summer, without the cold of winter to give it sweetness.”
– John Steinbeck
Art – Franz Waldegg
“No spring nor summer beauty hath such grace as I have seen in one autumnal face.”
― John Donne, The Complete Poetry and Selected Prose
Art – Stanislaus Soutten Longley – Autumn
Now we move into the shades of autumn…
“Smoke hangs like haze over harvested fields,
The gold of stubble, the brown of turned earth
And you walk under the red light of autumn
The scent of fallen apples, the dust of threshed grain
The sharp, gentle chill of autumn…”
– Edith Holden
Art – Eugene Grasset
“We die at the age of forty from a bullet that we shot into our hearts at twenty.”
Art – Colin Fraser, “In time”
I understand predicaments. I lived through them. I was in a sort of similar situation (family “backstabbing”). After I left the limbo, something broke and the words and the odds have become simple and clear. As in a song sheltered by the desert.
Indeed, you are right. After, we have nothing but possibilities, to build and to fly.
You have created wonderful dominions with the power of your mind and imagination. And we have the same engine that sets us going, doing better and leaving abysses behind.
SALVADOR DALÍ (1904-1989) -Woman at the window in Figueres,1926
“I’m full of fears and I do my best to avoid difficulties and any kind of complications. I like everything around me to be clear as crystal and completely calm.”
– Alfred Hitchcock
Isaac Levitan – Corniche. Southern France, 1895
“‘Tis moonlight, summer moonlight,
All soft and still and fair;
The solemn hour of midnight
Breathes sweet thoughts everywhere”
Art – Albert Clouard.
” ‘Do you see this stinging nettle in my hand? Those you must gather, although they will burn your hands to blisters. Crush the nettles with your feet and you will have flax, which you must spin and weave into eleven shirts of mail with long sleeves. Once you throw these over your swan brothers, the spell over them is broken…’ ”
From The Wild Swans by HC Andersen.
Illustration – Florence Harrison