Tag Archives: content strategy

Great Expectations

Charles Dickens was right. We are crushed by our great expectations. Eventually, we are left with the bleak light as reflected in the shards of our broken dreams.
What about success? If expectations match our dreams, we retain a bit of glamour and joy. In our working lives and business, we pair customers’ expectations with our product. We deliver real value.

Success is like dismantling a rainbow, analyzing it piece by piece, color by color, and still believing in it and still seeing what’s behind it. Delivering real value is like delivering a rainbow, in one shape or another.

What about the money? The face value of success is primarily money, of course, and hence the conundrum. Lately, I have met people with their dreams all shattered and broken—people who have failed manifold. Still, they are happy with many things and with the knowledge. After all, time and feelings pass like quiet dreams—like the ones who didn’t dare shout their urgency to come into being. Failure is not a tragedy. Learning and preserving faith in you and your dreams are the other facets of success.

Perseverance. Kintsugi is the Japanese art of repairing broken pottery with lacquer dusted or mixed with powdered gold, silver, or platinum. It is not only about going on, fighting on, and repairing what went wrong, but doing it in precious ways—in gold, platinum, and with love. Life is about repairing. Building and repairing mistakes Do happen and menace our fragile construction. It takes patience and strength to repair unaltered happiness with gold.

Positivism and dedication. Give your best, as people deserve the best that can be done for them. Play the most beautiful and colorful tune ever. Nonetheless, the song can charm, unite, or divide. Nothing to be done, but repair and redo the song in blue, green, and red precious words, ready to take over worlds and hearts. As well.

“We are late” – May newsletter

The title was inspired by a comment under one of my articles on Fragrantica.com.

We are late, but we remember.
May was a fabulous month with fresh ideas and articles, exploratory storytelling and interaction at my courses, and meeting new people, especially the representatives of a global brand with whom I would dearly like to do business.

“A change is as good as a rest.” So is writing new stories.
The May articles I liked the most are:

Perfumes and Their Muses

Who does not like fragrances?
A fragrance with a compelling backstory is a work of art.

I enjoyed writing this since it immersed me in history. I also had the opportunity to write about my female mentors. One of them is our beloved Queen Marie.
“Having never had much of a small garden before the war, I suddenly found myself consumed with a love for gardening. Flowers as a symbol of faith and hope may be seen almost anywhere: in gardens, inside homes, in hospitals, and even on street corners. Then I started planting gardens everywhere I went, bright gardens full of flowers where I could reflect on the past and take pleasure in the present.” – Queen Marie.
You can read this on Fragrantica.com.

and

How do you tackle writer’s block?

It happens to everyone…
I don’t necessarily struggle with it since my imagination is insatiable, but I do sometimes lose my distinctive voice and feel like I’m portraying facts and feelings in too simple a way.

Reading is the remedy, and another test I didn’t include in my piece is attempting to start with the truest sentence I know.
Everything became apparent after that. This method is also used in my poems. This was published on my blog.

Lastly, English courses on business, banking, economics, creative business writing.

The word of the month has been: Creative Accounting
Creative Accounting is the use of methods of recording financial information about a company, etc. which are legal but which do not show the real situation clearly, usually making the company seem more successful than it really is.

I am still working on a website audit. 🙂

Art – Vincent van Gogh