Category Archives: Creative writing

Shiny love Stories…

February is the month of shiny love stories.
“Stories … are genuinely symbiotic organisms that we live with, that allow human beings to advance.” – Neil Gaiman.

We write for you stories that allow Love to advance.

We’d love to hear from you. It is fascinating to see what some long tail (stardusted) keywords can create.

Art by Michael Cheval.

Why a gin maker invented its own history

Why a gin maker invented its own history:
https://www.1843magazine.com/design/brand-illusions/why-a-gin-maker-invented-its-own-history

Hendrick’s gin looks like it has been plucked out of the Victorian era. But the brand was launched in 1999.

All this is a twist on “nostalgia marketing”, a common term in contemporary advertising signifying a brand using its history to excite the imagination of consumers. According to a recent study published in the Journal of Consumer Research, feeling nostalgic “weakens a person’s desire for money” – or, to be more direct, encourages them to buy lots of stuff.
https://www.1843magazine.com/

1,000 True Fans? Try 100

1,000 True Fans? Try 100
by Li Jin

More than a decade ago, Wired editor Kevin Kelly wrote an essay called “1,000 True Fans,” predicting that the internet would allow large swaths of people to make a living off their creations, whether an artist, musician, author, or entrepreneur. Rather than pursuing widespread celebrity, he argued, creators only needed to engage a modest base of “true fans”—those who will “buy anything you produce”—to the tune of $100 per fan, per year (for a total annual income of $100,000). By embracing online networks, he believed creators could bypass traditional gatekeepers and middlemen, get paid directly by a smaller base of fans, and live comfortably off the spoils.

View the full article: https://a16z.com/2020/02/06/100-true-fans/

Harold Feinstein – Reading Poetry, Paris, 1988

Vanlifer of the Heart

Vanlifer of the Heart at Medium.com

WRITTEN BY
Iulia Halatz

The heart has a puzzling shape
the moment you thought it broke
becomes twofold.

The moment in a relinquishing evening
you thought it whole.
It breaks
until the morning
when the shape is restored
and your feelings pour like early April rain
over thirsty lilacs…

“The heart is an organ of fire” –Michael Ondaatje

It flickers and lights the embers of any glib desire.

https://medium.com/intricate-intimacies/vanlifer-of-the-heart-80daab4d2d08

Edvard Munch – Love and Pain, 1895

Reshape our Rage – The New Yorker interview

“People in the world have every reason to be in a state of total rage. What we do with that rage together is important.” – Judith Butler

https://www.newyorker.com/culture/the-new-yorker-interview/judith-butler-wants-us-to-reshape-our-rage

Maybe rage channeled such artful imagery:
Alan Clarke