Tag Archives: seo copywriting

Unveiling the Power of Off-Page SEO: A Journey Beyond the Website

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Once upon a time, in the vast kingdom of the internet, there was a castle of knowledge—a website filled with valuable information and services. Its gates were adorned with intricate designs; its walls were fortified with strong algorithms; and its towers reached high into the digital sky. But despite its grandeur, the castle remained hidden in the depths of the virtual wilderness, obscured from the wandering eyes of the populace. This is where the tale of off-page SEO begins—a journey beyond the confines of the castle walls into the realm of links, mentions, and reputation.
Chapter 1: The Essence of Off-Page SEO

In the realm of search engine optimization (SEO), Off-Page SEO is the magical art of enhancing a website’s authority, relevance, and trustworthiness beyond its own domain. It involves activities conducted outside the boundaries of the website itself, primarily focusing on link building, social media engagement, and brand mentions across the vast expanse of the internet.

According to a study by Moz, off-page SEO factors carry more than 50% of the weight in terms of ranking factors, making it a crucial aspect of any digital marketing strategy. This emphasizes the significance of venturing beyond the website’s borders to establish a strong digital footprint.

Chapter 2: The Power of Backlinks

In the kingdom of SEO, backlinks reign supreme. These are the bridges that connect one website to another, signaling to search engines the popularity, relevance, and credibility of the linked website. Research by Ahrefs reveals that pages with a higher number of backlinks tend to rank higher in search engine results pages (SERPs), illustrating the pivotal role of backlinks in Off-Page SEO.

However, not all backlinks are created equal. Quality surpasses quantity in this realm, as links from authoritative and relevant websites hold more weight in the eyes of search engine algorithms. Therefore, a strategic approach to acquiring backlinks through outreach, guest blogging, and content marketing is essential for success in Off-Page SEO.

Chapter 3: Social Signals and Brand Mentions

In the digital age, social media has become the bustling marketplace where conversations thrive, and communities gather. From likes and shares to comments and retweets, social signals serve as indicators of a website’s popularity and relevance. Studies have shown that strong social engagement correlates with higher search engine rankings, making it imperative for businesses to cultivate a robust presence on social media platforms.

Furthermore, brand mentions across the web contribute to the establishment of online credibility and authority. When reputable websites mention a brand or its products/services, it not only exposes the brand to a wider audience but also reinforces its trustworthiness in the eyes of search engines.

Chapter 4: The Journey Continues

As our journey through the realm of Off-Page SEO draws to a close, it’s evident that the landscape of digital marketing is ever-evolving. With search engine algorithms becoming increasingly sophisticated, the importance of Off-Page SEO in enhancing a website’s visibility and ranking cannot be overstated.

By harnessing the power of backlinks, social signals, and brand mentions, businesses can transcend the confines of their websites and establish a formidable presence across the digital domain. However, this journey requires diligence, patience, and a deep understanding of the intricate workings of search engine optimization.

As we bid farewell to the castle of knowledge and venture forth into the vast wilderness of the internet once more, let us remember that the journey of Off-Page SEO is not merely about reaching the pinnacle of search engine rankings, but about forging meaningful connections, building trust, and leaving a lasting impression in the hearts and minds of our digital audience.

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Content Writing Services

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Our services include creating written content for websites and blogs.
We specialise in creating landing pages (or pillar pages).
Landing pages are web pages that have the specific purpose of capturing a visitor’s attention and motivating them to take a particular action, such as filling out a form or making a purchase.

We specialise in creating product write-ups, press releases, and sales pages.
Press releases are a form of communication that companies or organisations use to disseminate news or information to the media and the general public. Press releases are usually composed in a formal style and adhere to a particular structure that comprises a headline, subheadline, body text, and contact details. Press releases are typically used to announce new products, services, partnerships, or events and can be distributed through various channels, including email, social media, or wire services.
Sales pages are specifically designed web pages that aim to advertise and market a product or service with the intention of generating sales. Landing pages usually consist of convincing text, visuals, and prompts that motivate visitors to buy a product or perform a specific action. Well-written sales pages are visually appealing and provide clear and compelling reasons for why the product or service is valuable and worth buying.

We employ storytelling and growth hacking strategies, and we mould these into a lovable story that also charms the search engines. Growth hacking is growing your business through creativity. And you get a website that speaks to your consumers.

We’d love to hear from you!
Drop us a line, and we’ll nail down a solution or two for your SEOwriting strategy that will position your business at the top of your industry.
We are passionately B2B, and we would love to hear from you. We write back in a jiffy. We trust that we can build beautiful things together.

http://www.seocopywriting.ro/en/contact-us.php

Art – Andrew Ferez

What is copywriting?

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Copywriting is writing text (or ‘copy’) typically used for marketing. According to LinkedIn, the goal of a professional copywriter is to inspire business leads to take the actions needed to become clients. They add that the best copywriters take readers on journeys that educate while they persuade – a skill that requires them to write creatively while thinking strategically.

Copywriting is the art and science of writing copy (words used on web pages, ads, promotional materials, etc.) that sells your product or service and convinces prospective customers to take action. In many ways, it is similar to employing a single salesperson to reach out to all of your clients. The sales team communicates with customers on an individual basis, while a copywriter can reach a larger audience through various channels such as billboards, magazine ads, sales letters, blog posts, and other means of communication.

Our definition is: “Copywriting is the art of putting available dreams into people’s minds.”

What is SEO copywriting?

SEO copywriting involves the art of storytelling by incorporating relevant keywords and phrases that can attract readers while also being optimized for search engines.
“The best SEO is great content,” Seth Godin explains.

Creating compelling SEO content can lead to higher visibility on search engines as Google rewards websites with higher search rankings for engaging content. By implementing this strategy, you can potentially attract more visitors to your website, some of whom may convert into paying customers.

We carry out on-page SEO by focusing on keyword density and creating customized content that is relevant to your industry. We conduct an SEO analysis and develop a keyword strategy that is tailored to the existing content.

We craft honest SEO copywriting stories and SEO copywriting strategies that we have learned the hard way. I learned SEO content strategies and SEO copywriting through trial and error, good writing skills (I also write in verse), hard work, and a good understanding of growth hacking strategies.

We use narrative and growth hacking tactics to create a lovable tale that also appeals to search engines. Growth hacking is the process of expanding your company via innovation and creativity. You also receive a website that speaks to your customers.

We create tales based on the important key phrases you’ll need in your presentation.

We may either recommend them after doing a complete SEO audit of your current content and conducting significant research on your field of activity.

Effective SEO copy is most useful for content like:

Website content
Blog posts
Landing pages
Product write-ups
Press releases
Sales pages

To be continued…

Art – Artus Scheiner – The Little Stars of Gold, 1921.

How to increase traffic

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Here are step-by-step instructions for boosting your client’s targeted traffic by 50% within four months:

Through various means such as emails, forums, and customer interviews, I was able to determine the topics that are of genuine interest to his customers.
I performed a keyword analysis to identify the most suitable keywords that had a good balance of high search volume and low competition.

I wrote a comprehensive pillar page that focuses on a specific topic and covers all the relevant information related to the broadest keyword.
I created and shared a series of 12 blog posts over a period of 12 weeks. These posts focused on subtopics related to the primary topic. Additionally, I made sure to include optimised images in each post.
Include a backlink to the pillar page.
Utilise guest posting and link-building techniques that direct traffic back to the main page.
The pillar page rapidly achieved a high ranking on Google for its targeted search keyword.
It is recommended to keep optimising this page by utilising data from Google Search Console.
Rinse and repeat as needed.

A pillar page is a very long a comprehensive post used to build links and drive SEO.

This is effective! As long as you’re writing to provide lasting value and not merely to generate content. My constant objective is to be as actionable and detailed as possible.

Art – Herbert Badham – Breakfast,1936.

Servicii de SEO copywriting

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“The best SEO is great content” – Seth Godin
Conținutul original și updatat face diferența.

Strategia și tehnicile de optimizare SEO implică design și cuvinte. Nu neapărat în această ordine, deoarece și design-ul se construiește din cuvinte.

Scriem texte personalizate și optimizate pentru site-uri și magazine online pentru plăcerea clienților tăi și a ta, deoarece site-ul tău va performa mai bine și va ajunge pe prima pagină Google.

Serviciul nostru de scriere de texte SEO este conceput pentru a optimiza conținutul site-ului tău, astfel încât să genereze mai multe lead-uri și vânzări. Vom scrie descrierile produselor, postările de pe blog și alte pagini importante de care aveți nevoie pentru a-ți ajuta afacerea să crească.
Performăm optimizare SEO on-page și folosim cuvintele cheie adecvate în textele dedicate domeniului tău de activitate. Pentru textele existente de pe site-ul tău, facem un audit de conținut și venim cu soluții și strategii pentru îmbunătățirea și optimizarea textelor existente.

Agreăm un brief clar. Venim cu propuneri și strategii. Livrăm la timp cu drag și analizăm impactul și performanța textelor noastre.

Dar, înainte de a ne apuca de scris, trebuie să facem un audit SEO al site-ului tău și să stabilim o întâlnire la care vom discuta despre cuvintele și expresiile cheie pentru care dorești ca site-ul tău să performeze (și dacă acest lucru este posibil) și despre site-urile concurente.

Te așteptăm pe pagina noastră de contact!

http://www.seocopywriting.ro/ro/contact.php

Art – Adele Karmazyn. Sursă – Pinterest

A Very Happy New Year!!

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There are numerous traditions in Romania, but we can only uncover or read about them in books, not in our daily lives.

One of the most interesting traditions is the fight in Ruginoasa, a village in the county of Iasi.
On the 31st of December, usually at the crack of dawn, two groups of men armed with very long clubs start fighting, or better said, hitting at one another rather viciously. After the fight, the men go to the local pub to celebrate. The two parties fight because one party represents the people downhill and the other the people uphill, and also because this has been their tradition for as long as they can remember.

In the olden days, the villagers used mostly whips and harmless weapons, because this was more like a symbolic battle, the battle between the Old Year and the New Year. They also made noises in order to scare away the old year. People used to wear animal furs and very beautiful costumes.
Unfortunately, nowadays this fight has become rather violent due to the loss of the old tradition of an allegorical fight and the appearance of the new tradition of a real life battle. That is why it was cancelled by the authorities in the last few years.

The Anglo-Saxon tradition that I love is the First Footing. On the 31st of December, after midnight, young men start wandering from house to house. The tradition says that you will have a very good year if the first man to enter your house, or the first foot, is a tall, dark man. The first foot has the right to kiss the girl who answers the door. For the sake of a good prank, a crone ( old, ugly woman) is sometimes sent to welcome the first-footers and expect a kiss at the door.

A Very Happy New Year to all!

Written in 2013.

Art – Sergey Sviridov. Source: Facebook

A Shark Tale

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“Back in the days when storytelling was the main form of entertainment, tales of mythical creatures abounded. Today we seem to indulge in the mere scraps of what was once an epic feast of legend.”

In this modern age, there appears another mythical creature, the shark, a protean-like coiling in the grass type of snake, ready to turn your business proceedings and agreements into dust with swift, smooth-tongued, loaded Questions…

As an entrepreneur, I have started small. I am still a small fish, and I deal with sharks and corporate companies. I have created my ‘corporate’ culture from scratch, and I have developed my business solely through growth hacking.
What I have learned when trying to impose my imaginative but new small company culture on sophisticated corporates is to strike gold, provided you know who you are and, consequently, the “protocol” to offer and create huge amounts of Value and solve problems. The more problems you solve, the better you speak the shark tongue.

Tim Ferriss once said, “A person’s success in life can usually be measured by the number of uncomfortable conversations he or she is willing to have.”

Sharks’ words are never comfortable, as they know no mercy and smell fear and disorder from afar. Whoever has never been told that his/her products or services are useless doesn’t know how to shine a carefully chosen smile in the face of the creature with disposable teeth and sink into the right order of things. Which is that there are other sharks. But when a big shark says to you, “You are no good”, then you are, because you are there sharing the same table, conference room, and presentation… On this gleeful occasion, I am thanking all the sharks in my life, the ones who have taught me to smile at the glint of rejection, and the ones who have taught me that:

“Everything you want is on the other side of fear.” – Jack Canfield

© Iulia Halatz
Co-author of Anthology Volume I: Writings from the Sudden Denouement Literary Collective, available on Amazon and Kindle.

Art by Michael Sowa. Source – Pinterest

If I …

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“If I had asked people what they wanted they would have said faster horses.” -Henry Ford.

If I had asked my students what they wanted they would have said an English-Romanian translation course.

Not having asked and keeping my head and thoughts firmly outside the box, I ask you to speak English.

I ask you to think creatively and transform your thoughts in a story …

Don’t worry about your mistakes.

As long as you don’t take them anywhere with you or tuck them in every chilly evening … you will be fine…

At my courses I give you the user manual for transforming your thoughts in a simple English story.

A seasonal picture upon a magnificent story. Source: D.j.Jeschke.

Belittle the desert

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You neglect and belittle the desert.
The desert is not remote in southern tropics
The desert is not only around the corner,
The desert is squeezed in the tube-train next to you,
The desert is in the heart of your brother.
—T S Eliot (Choruses from The Rock)

Art – René Magritte

What is the world made of?

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What is the world made of?
“The real secret of magic is that the world is made of words, and that if you know the words that the world is made of, you can make of it whatever you wish.” – Terence McKenna

Pearlovski in the city
In still-November.
On days like this, the world feels shaped by the perpetual kindness of light.