Category Archives: Visible stories

Truth and Lie

According to a 19th century legend, the Truth and the Lie meet one day. The Lie says to the Truth: “It’s a marvellous day today”! The Truth looks up to the skies and sighs, for the day was really beautiful. They spend a lot of time together, ultimately arriving beside a well. The Lie tells the Truth: “The water is very nice, let’s take a bath together!” The Truth, once again suspicious, tests the water and discovers that it indeed is very nice. They undress and start bathing. Suddenly, the Lie comes out of the water, puts on the clothes of the Truth and runs away. The furious Truth comes out of the well and runs everywhere to find the Lie and to get her clothes back. The World, seeing the Truth naked, turns its gaze away, with contempt and rage.
The poor Truth returns to the well and disappears forever, hiding therein, its shame. Since then, the Lie travels around the world, dressed as the Truth, satisfying the needs of society, because, the World, in any case, harbours no wish at all to meet the naked Truth.

Art by Michael Cheval.

A handsome start

“Starting a company is like eating glass and staring into the abyss.” – Elon Musk
Never have we, abyss-starers and glass-eaters, read truer words, epitomizing our audacious struggle.
What do I know about starting a business? Nothing besides that irresistible sparkle of novelty, of all the new things awaiting to be learned and unlearned and not having two days alike.

I started my first business (bespoke professional English courses) because I wanted to create new language together with my students. I did not want to show language to the students but to help them create their own.
Owning a business is not for the weak. Oftentimes I suffered from stress and too much glass-chewing damaged my stomach. A question may have many answers, the right answer is the one that concurs with your business strategy.
In no time I have learned how fast day-dreaming becomes daymarish. Still, mistakes are what we (and Oscar Wilde) call hard-earned experience. I have a salad of them.

Know yourself very well and the things you are capable of
Most people are not aware of who they are and their limitations. Make a SWOT analysis of yourself first and then of your business. We confuse experience in a certain field with the ability of conducting a business. I have learned the hard way the truth of the axiom. I thought that if I were a very good teacher and communicator, owning a business would be a piece of cake. I would ride on a smile shine and choke on the requests for offer.

Be prepared for anything
If a customer asks for a tornado of sharks (a metaphor) for a copywriting job, I ask: “white sharks?” Consequently, see yourself very clearly and prepare for any question or query. Take time to prepare every business meeting and presentation in detail because you and your products are everything you’ve got. I have my relentless imagination and hard facts to craft a bespoke down-to-earth project for everyone.

Believe in your business model and follow your spreadsheets
(I daily-plan everything and all my courses follow a plan, at the end of which we have assessments.)
It is in our nature to want more. Some people want things that are not in your offer. Some people do not know what they want.
In other words you will be tempted to set up your business model according to what your customers say they want. Sometimes this is fine as it opens doors to new products and services. Nevertheless, the core of your business model (your Mission statement) should remain unchanged.

Expect your communication to take unexpected turns
“Do you know that conversation is one of the greatest pleasures in life? But it wants leisure.” – Somerset Maugham
Give it leisure and friendliness. Nevertheless, there are still queries to be had. The other day a representative of a medical company called and between the “lines” I picked up on their willingness for 17 people to benefit from our English course, but to pay for only 10 people, because some of the attendants might get bored in the end, as so happens at all English courses, he says, “knowingly”.
I never take kindly this type of approach as the lack of respect for my time and efforts translates into lack of respect towards me and my hard-crafted projects, mission, vision. Learning a language is not for everyone as it involves commitment and hard work and new eyes open for you to see more and more each class passing. Language is information.

Learning a language is not like attending a show. You participate in the show. Or have it like this, you participate in a postmodern theatrical performance where the actors get down from the stage and interact with the audience. It is a story within a story. We create a bespoke story for you and you get to add up your story. We create language together.
My start of the business was not at all handsome because I did not put these in my plan. I just thought that being skilled as a teacher and communicator would suffice. It didn’t, but I am still learning.
I am always willing to create “work” that shines like the sun with imaginative people that wish to keep their readers and customers on their toes.

I am illustrating with a Van Gogh, the master of painting the work of people. The work that shines like the sun, the same as his poignant mesmerizing timeless imagery.

© Iulia Halatz

I am delighted that five of my poems were included in the Sudden Denouement Anthology Volume I. The anthology is now available on Amazon.com and Amazon.co.uk.

The world

“The world is violent and mercurial — it will have its way with you. We are saved only by love — love for each other and the love that we pour into the art we feel compelled to share: being a parent; being a writer; being a painter; being a friend.” – Tennesse Williams

Art by Howard Pyle.

Language

“Language is not like the sun, heating and scorching, but like the moon, keeping secrets and the arcane magic of the night, throwing stars in the lilacs’ claws till dawn.” – Iulia Halatz

Writing is a ladder. We write stories that unite – two people, two dreams, two companies at a time.

We are a Romanian company based in Bucharest. We specialize in customized professional English courses and SEO copywriting solutions. We are enthusiastically local and intelligently global, covering web stories and courses for Romanian and international companies.

We cater for everybody who has a story to write.
We have time. We believe in Omoikane, the Japanese god of wisdom and insight, a deity capable of making decisions that we would make if we only had the time. We make good decisions and start writing for you in a jiffy. Of course, after our first meeting (in person or online) and after we have received your brief.

We have perseverance. We love Kintsugi, the Japanese art of repairing broken pottery with lacquer dusted or mixed with powdered gold, silver, or platinum. We work, write and repair your web content until it is clear, clever, shareable and… Invincible.

We’d love to hear from you!
www.seocopywriting.ro/en/contact-us

Art by Milla von Luttich.

I am delighted that five of my poems were included in the Sudden Denouement Anthology Volume I. The anthology is now available on Amazon.com and Amazon.co.uk.

Chaos

“Beauty is something wonderful and strange that the artist fashions out of the chaos of the world in the torment of his soul. And when he has made it, it is not given to all to know it. To recognize it you must repeat the adventure of the artist. It is a melody that he sings to you, and to hear it again in your own heart you want knowledge and sensitiveness and imagination.”
W. Somerset Maugham, The Moon and Sixpence

Art by Paul Gauguin.

In The Moon and Sixpence, Somerset embodies the life-story of Paul Gauguin.

Are you a rebel writer?

“When a man is in doubt about this or that in his writing, it will often guide him if he asks himself how it will tell a hundred years hence.” – Samuel Butler coined the writing-in-rebellion term perfectly.

Almost two hundred years later, I would like to be a student at the Colleges of Unreason from Erewhon and apply for the study of hypothetics. To learn just to watch and notice and to “quiet my cleverness” to see the world with eyes wide open.

The science of hypothetics resides above us in a not-so-mythical nebula that hosts all of the marvelous things awaiting to be discovered, invented or written.

Keep it simple
Look at any concept or idea with baby eyes, allow your mind to travel and unravel more with the help of senses, not reason. The question to ask yourself is: ” How can you explain it to a seven-year-old?” And this is how you write it.

Do your due diligence
Prepare to become a miner for words. Imagine you are the keeper of a wordmine. It has secret galleries and dangerous passageways. You have to know what you are writing about so be prepared for a thorough research. We need to drill and excavate and blast through a huge amount of rock before we find a vein of gold. Research the industry, harvest the short tail and long tail keywords you wish to perform for your articles and SEO writing.

Write in your readers’ secret alphabet
I am in love with secret alphabets, this love especially shines in my poems and gives me happiness and freedom. Writing is a ladder to exploring new worlds and the nebula full of secret alphabets eager to be deciphered in order to invent new things and write new stories.

Don’t use weasel words
Start with the truest sentences that you know. Writers are the luckiest as new stories and new businesses bear the mark of their creativity and innovation.
At the first meeting with a copywriting client I keep in mind that people are stories on two legs, my job is to convince them to share their story or give me hints to start with. Beneath every business there is a real life story of passion and strive.

And last but not the least always keep in mind to:
“Use the time of a total stranger in such a way that he or she will not feel the time was wasted.” – Kurt Vonnegut

After gathering info, you are allowed to choose the most penetrating and exquisite words ever. The tall tale is yours … and ours.
“Beyond the age of information is the age of choices.” – Charles Eames

Art by Alexander Leydenfrost.

I am delighted that five of my poems were included in the Sudden Denouement Anthology Volume I. The anthology is now available on Amazon.com and Amazon.co.uk.