Tag Archives: Content Creation

How do you tackle writer’s block?

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Writer’s block is the condition of being unable to create a piece of written work because something in your mind prevents you from doing it.

The term was coined in 1947 by Dr Edmund Bergler, a famous Austrian psychiatrist living in New York City.

Teaching comes naturally to me because I view it as a real-time storytelling experience between myself and my students. I do not teach grammar in a dull manner; instead, I incorporate storytelling into my teaching approach.

I believe that writing is the true form of storytelling, and I have seldom experienced writer’s block. I struggle the most with maintaining consistency in my writing because sometimes my texts come across as frail when I am feeling very tired. I do not recognize my voice in them.

At times, I experience a lack of fresh ideas since I strive to write original content consistently. Sometimes the images I intend to convey through my stories appear to be blurry.

The medicine for that is to stop writing and start reading. I read everything I could find in my library. Anyhow, I have a lot of books on my must-read list. And I believe in Taleb’s antilibrary.

“Indeed, the more you know, the larger the rows of unread books. Let us call this collection of unread books an antilibrary.” – The Black Swan, Nassim Taleb

After a few days, my writing voice is back. The most inspirational writers for me are: John Fowles, Somerset Maugham, Jack London.
If I were to pursue a career as a novelist, my aspiration would be to write at least half as well as the aforementioned writers.

What about you? How do you beat writer’s block?
What’s your secret to unlocking the creative floodgates when the words just won’t flow?

Art – Vanessa Bell – Interior with the Artist’s Daughter, 1935

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What is copywriting?

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Copywriting is writing text (or ‘copy’) typically used for marketing. According to LinkedIn, the goal of a professional copywriter is to inspire business leads to take the actions needed to become clients. They add that the best copywriters take readers on journeys that educate while they persuade – a skill that requires them to write creatively while thinking strategically.

Copywriting is the art and science of writing copy (words used on web pages, ads, promotional materials, etc.) that sells your product or service and convinces prospective customers to take action. In many ways, it is similar to employing a single salesperson to reach out to all of your clients. The sales team communicates with customers on an individual basis, while a copywriter can reach a larger audience through various channels such as billboards, magazine ads, sales letters, blog posts, and other means of communication.

Our definition is: “Copywriting is the art of putting available dreams into people’s minds.”

What is SEO copywriting?

SEO copywriting involves the art of storytelling by incorporating relevant keywords and phrases that can attract readers while also being optimized for search engines.
“The best SEO is great content,” Seth Godin explains.

Creating compelling SEO content can lead to higher visibility on search engines as Google rewards websites with higher search rankings for engaging content. By implementing this strategy, you can potentially attract more visitors to your website, some of whom may convert into paying customers.

We carry out on-page SEO by focusing on keyword density and creating customized content that is relevant to your industry. We conduct an SEO analysis and develop a keyword strategy that is tailored to the existing content.

We craft honest SEO copywriting stories and SEO copywriting strategies that we have learned the hard way. I learned SEO content strategies and SEO copywriting through trial and error, good writing skills (I also write in verse), hard work, and a good understanding of growth hacking strategies.

We use narrative and growth hacking tactics to create a lovable tale that also appeals to search engines. Growth hacking is the process of expanding your company via innovation and creativity. You also receive a website that speaks to your customers.

We create tales based on the important key phrases you’ll need in your presentation.

We may either recommend them after doing a complete SEO audit of your current content and conducting significant research on your field of activity.

Effective SEO copy is most useful for content like:

Website content
Blog posts
Landing pages
Product write-ups
Press releases
Sales pages

To be continued…

Art – Artus Scheiner – The Little Stars of Gold, 1921.

World Book and Copyright Day!

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“Men had always been the reciters of poetry in the desert.”

For World Book Day I nominate the book that made me travel. The words were so powerful that made me live in the truth of its images, walk the paths of love, anger and anguish of the telltale hearts roaming a world without maps… And I felt the desert, dissipating in my veins, the blood throbbed of life and traveling sand.

“The desert could not be claimed or owned–it was a piece of cloth carried by winds, never held down by stones, and given a hundred shifting names… Its caravans, those strange rambling feasts and cultures, left nothing behind, not an ember. All of us, even those with European homes and children in the distance, wished to remove the clothing of our countries. It was a place of faith. We disappeared into landscape.”
– Michael Ondaatje, The English Patient

13 Lessons From my Father

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My father was an amazing person. I love him deeply, and I miss him dearly.

My father was an engineer, and many people reported to him. He was tough and admitted no errors. He was feared and, most of all, respected. His subordinates immediately picked up that he was first tough on himself. Nevertheless, he had an amazing sense of humour, making everybody laugh. He was charming and wise, having the right words for all circumstances and situations. I cannot remember him losing his temper. Maybe once, when I fell off my rookie skates and broke my arm, which ended my career as a rookie skater. My father took them away, saying that if I wasn’t smart enough to skate, I didn’t deserve to have them.

He was able to teach lessons without using many words.

He was always making jokes about my appearance, usually about my big eyes (family trait inherited from him); “Your eyes are so big that they slide down your cheeks” or that “unlike Darwin said in The Origins of Species, my next of kin were the lemurs and not the apes.” At that time I was angry, but later I realised that he was right and we should laugh at our flaws and also turn them into strengths and advantages.

His lessons are as follows:

1. If you don’t work hard, your luck will dwindle. And the better you work and prepare, the luckier you become.

2. Always learn from your mistakes.

3. Always play fair and admit your mistakes. There is nothing to be gained by not admitting failure or defeat, you should acknowledge your shortcomings and become better.

4. Always look your best, be neatly attired and pleasant, and your demeanour should match your words.

5. Have fun and don’t take yourself too seriously. I sometimes let myself be a fool, but a fool in the right places.

6. Success comes with a lot of work and very good insight. Hard work is not enough; you need information and a good bird’s-eye view of things.

7. Do not ponder too much over your flaws. I do my best, speak my best, and look my best. If this doesn’t do it, move on.

8. Disorganised people lose half their lives looking for lost things. This is a good one. Now I can find everything with my eyes closed. I am (or have become) very organised.

9. Always have goals and objectives. Small and big. People without goals live plain and boring lives, lose time, and consequently the time their lives are made of.

10. Time is of the essence. Do not squander time. When you see that you are using up your time in activities with no return, stop.

11. Before making a decision, think, but not too much. Use the information you have got but also your common sense.

12. Always have a healthy routine. I try to get enough sleep and go to bed early. I eat properly, and I have a fitness routine. In the evening, I sum up the day and consider if I have done something good (or bad) and if I have created value for others and myself.

13. Always stand your ground and stick to your good ideas. Especially in business. Believe in your work and be prepared to demonstrate your product as often as needed.

When I have a tricky issue on my plate, I ask myself, “What would my father do?”

He was a very talented person. He could draw and paint with both hands; his jokes were witty; and his stories were enthralling. He was the heart and soul of every gathering, and he was passionate about everything.

This is an old text from 2016.

I use this art because I like his works and my father used to call me Julius.
Art – Julius von Klever (Yuli Klever).

Crescent hearts

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“Perhaps the crescent moon smiles in doubt at being told that it is a fragment awaiting perfection.” – Rabindranath Tagore

Perhaps we are waxing moons smiling vainly at being told we are about to draw the perfect circle of frightful dreams and bittersweet hope.

Perfection?
To start with a crescent heart that desires deeply to become round one day.

Art by Duy Huynh.

Evenings

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“I love to watch the fine mist of the night come on,
The windows and the stars illumined, one by one,
The rivers of dark smoke pour upward lazily,
And the moon rise and turn them silver. I shall see
The springs, the summers, and the autumns slowly pass;
And when old Winter puts his blank face to the glass,
I shall close all my shutters, pull the curtains tight,
And build me stately palaces by candlelight.”
― Charles Baudelaire, Les Fleurs du Mal

Art – William Degouve de Nuncques

St. Valentine’s Day

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Valentine’s Day, February 14th, is “sweetheart’s day,” when people in love express their affection for each other in merry ways. But in whatever form, the message is the same: “Will you be my Valentine?”

The custom of celebrating St. Valentine’s Day can be traced to those festivals called Lupercalia. There were games and dancing, and then each young man drew from an urn the name of the young maiden who would be his sweetheart for the coming year. February 14th, the Roman date of the festival, thus became a day for young lovers. After the introduction of Christianity, pagan customs were suppressed (or redefined), but the festival continued, and in the seventh century it began to be called St. Valentine’s Day.

The origin of the name remains in doubt. Some historians link it to Valentine, who became the patron saint of lovers after he was imprisoned by the Emperor Claudius for secretly marrying couples contrary to the Emperor’s orders. Others say the name is a corruption of the French word “galantin” (a gallant or beau). And one further theory is that February 14 was chosen because birds traditionally began to mate on that very day.

Whatever the origin, Valentine’s Day has had a long and romantic history. The Roman conquerors carried the celebration to England, where pagan and Christian customs combined to form some of the most enduring traditions. One was that the first person you saw on Valentine’s Day would be your valentine.

St. Valentine’s Day, with all of its colorful lore, was taken to the New World by the English settlers and lost none of its romantic appeal through the journey.

As for myself, instead of “butchering” an innocent Daisy, I would always take my chances with a Valentine.