Tag Archives: storytelling business

Storytelling is a big deal

“Storytelling has always been a big deal for companies.
But forget business for a minute. Stories are much bigger than that, they’re central to our human existence.” – gapinvoid

Stories are about people, not about business, not about products. Behind every successful business, there is a person whose heart trembled with fear, apprehension and disappointment. Behind any product there is a set of questions one bluntly asks in desperation and determination. We don’t really have all the answers to all questions but if we weave them into a story, maybe we can touch the answers with some words.
We write stories to survive and sur-thrive.

“Language is a skin: I rub my language against the other. It is as if I had words instead of fingers, or fingers at the tip of my words. My language trembles with desire.”
– Roland Barthes, “Talking,” in A Lover’s Discourse, 1977

But with such setting, what is there to write about?
… The perfection of a stolen moment far from the madding crowd:

credit @james_mcdonald_photography
• Harry’s Bar London

We write

We tell each other stories in order to survive and sur-thrive.

Storytelling is a magic realm. We are lucky to spend here a large chunk of our time.

What kind of letters do we write from the land of storytelling?
Life stories strangled in magnanimous stanzas build on love, fear, equanimity, and on the wizardry of sundowns and sunups.

Cover letters that tell stories of passion, dedication, failure and success, web content and presentations about a world of our own choosing built around something that we ourselves have created.

“We die. That may be the meaning of life. But we do language. That may be the treasure of our lives.” – Toni Morrison

Art by Franz von Stuck.