Category Archives: Entrepreneurship

World Book Day

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For World Book Day I nominate the book that made me travel. The words were so powerful that made me live in the truth of its images, walk the paths of love, anger and anguish of the telltale hearts roaming a world without maps… And I felt the desert, dissipating in my veins, the blood throbbed of life and traveling sand.

“The desert could not be claimed or owned–it was a piece of cloth carried by winds, never held down by stones, and given a hundred shifting names… Its caravans, those strange rambling feasts and cultures, left nothing behind, not an ember. All of us, even those with European homes and children in the distance, wished to remove the clothing of our countries. It was a place of faith. We disappeared into landscape.”
– Michael Ondaatje, The English Patient

The bootstrapper creates value

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No matter what you sell or do, do it right and well. Even if you don’t sell gold, leave an impression and a mark. Get the job done. If possible, leave a trail of delight that later will lead them back to you. And whatever you do, ask a simple question: Can I get away with it? Can I get away with my story/presentation/performance? We are all non/artists until we propose ourselves to put our passions into practice and become entrepreneurs.
“Art is what you can get away with.” – Andy Warhol

Excerpt from my Get Away with Entrepreneurship published in 2016.

Art by Rafal Olbinski.

About Iulia Halatz
“Writing is an Iron Tale, must be tough and sincere to the core of human perception of pain as valor. I am the grumpy T-Rex who started writing out of pain, not because of a polished world. Writing out of love is painless and herbivore. As we sometimes taste blood, ours or others’. Nevertheless, some words are so expensive that we are better left with them unspoken or write them with the ink of a Ghost…” She is a teacher, small entrepreneur and cyclist.

SEO matters

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When you are struggling in between crises, SEO matters.

Great SEO entails two entwined Unicorn Skills: design and writing.
Not necessarily in this order, as also design runs on the engine of words.

We put together the right keywords for your landing pages and your website copy.
We also write cover letters, hard-crafted product descriptions, sell sheets, white papers, presentations, reports, CVs, business letters, newsletters, emails and basically everything that might have a say in the success of your endeavors. We brighten up your day with our SEOwriting and copywriting solutions.

We are in charge with everything: website copy, business writing, academic writing, creative writing, and last but not least, copyediting.
We listen, digest and get down to doublework and doublewrite everything.
Writing is like mining for gold. We need to drill and excavate and blast through a huge amount of rock before we find a vein of gold. Once found … We deliver your content writing, business writing, SEO writing and creative writing with joy as we have a flair for writing in different styles at affordable rates.

We’d love to hear from you!

Art – Lady of Hurricane by Michael Cheval.

REWORK

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Rework
by David Heinemeier Hansson and Jason Fried

Probably the best book about business in the times of Corona…

Rework shows you a better, faster, easier way to succeed in business. Read it and you’ll know why plans are actually harmful, why you don’t need outside investors, and why you’re better off ignoring the competition. The truth is, you need less than you think. You don’t need to be a workaholic. You don’t need to staff up. You don’t need to waste time on paperwork or meetings. You don’t even need an office. Those are all just excuses.

What you really need to do is stop talking and start working.

Olive Fell

Facebook marketing, perks or pains?

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Facebook used to be an essential digital marketing tool, we all know, including the wave of small entrepreneurs promoting solely on their pages having in mind the (newly obsolete) remark, “you don’t exist outside FB”.
Lately, as I am working remotely, I have been completing the digital marketing plans for one of my customers…
Well, I have never been into FB marketing as I believe that it is good solely for brand awareness, nevertheless I went with the flow as I intended to make the most of it for my customer.
Previously, I have started two blogs, of course after completing the SEO audit and SEO content strategy for my customer’s website.
Then I started the page… I compelled and pestered my friends and friends of friends to like&follow the page, then I promoted the page for more Likes as everybody knows that a page with few Likes does not sit well in the eyes of possible customers.
I boosted posts, following the content posting strategy for both the blogs and the website and whatnot.
I have kept the shelves of the blogs shiny and sparkling with new stories and new pics…
Nevertheless, I couldn’t help but notice how very few of the page’s fans turned into customers. As if I didn’t know it, that buying publicity on FB is like buying stardust, it is just visual, pertaining to the symmetry of the page…

The other day there came the last straw, as I read in the news about a group promoting small businesses from Romania, I joined it with the identity of the FB page.
Then, within few hours, a lot of posts from the page disappeared without any message or warning, including the cover photo and “Our Story”, which I cannot repost. The page was reported for spam under the circumstances that this was the ONLY FB group I have joined so far. Unbelievable!!!
A lot of blood, sweat and tears that I put into this project have gone to blazes…

I am posting this, too, with a view to our futile attempts to sell more through Facebook:
https://www.inc.com/christine-lagorio-chafkin/small-businesses-ditch-facebook-marketing-advertising.html?icid=hmsub2

First and foremost the FB policy is wrong as it allows so may fake profiles in its network and on the other hand, it destroys the work of so many at the report/request of so few. I have written to them in the hope to have info of what I did wrong. No reply. The answer is that more and more small businesses will ditch Fb marketing.

As Twitter and Google have banned political advertising, maybe some politicians would trust the overpowering networking juice of FB…

I am illustrating with this photo in the idea that a surreal ride by a goat-drawn chariot is what I got lately.

Wordy-Bespokery

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Your business is one-of-a-kind and a safe place for innovation. With our words we show the unique, problem-solving magic of your business and what it will empower to do.
We unleash the power of your business through the power of our handpicked titles and hancrafted articles.

We’d love to hear from you!
Drop us a line and we’ll nail down a solution or two for your SEOwriting strategy that will position your business at the top of your industry.

We are passionately B2B and we would love to hear from you. We write back in a jiffy. We trust we can wordbuild beautiful things together.

Art – “Friend or Fowler” by Regina Jacobson

Advertising on this website

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The purpose of this website is to share beautiful words and images with the world.
Also, as a brother-of-words myself, I humbly share mine from time to time, words that I inscribe on other barks and layers of light.

Lately I have received loads of comments which link to a company’s website or weblog…
I gladly promote everybody here, as content marketing has never been so powerful.
Nevertheless, if you’d like me to write about the unique, problem-solving magic of your business and what it will empower to do, email me at contact@cursinengleza.ro.

I’d love to hear from you. It is fascinating to see what some long tail (stardusted) keywords can create.

Iulia Halatz
An amazing illustration for The Book of the Long Sun by Gene Wolfe, 1987 by Richard Bober: