Tag Archives: Stories Matter

Tailored Ink

Meet Han-Gwon Lung, CEO & Co-Founder of Tailored Ink

There is no one “right” road for everyone to take. Do what feels best for you.
Read the full article: https://businesscollective.com/han-gwon-lung-tailored-ink/index.html

Domenico Gnoli – Babylon

5 (Copy)Writing rules

“We are a country in which words matter, and words can change minds.” – Ken Burns

Here are my 5 copywriting rules. Written in isolation in between blogs posts, poetry, product descriptions and SEO auditing.

1. Write the way you talk to your best friend, but in a consistent way. “Copy is a direct conversation with the consumer.” – Shirley Polykoff

2. Start with the truest sentence that you know (That is Hemingway, not me)
If written well, all stories are true. Be authentic and play with your imagination that will arrange words in different shapes to fill the truest contours of the shortest sentences that you can write. Each line should play off of each other.

3. Find balance in your writings. If you feel that your story lacks poise, shape it with the right words. Play with it and when finished read it aloud. Your ear will pick up the irregularities you cannot see on paper. I always read and record my poems before publishing. That’s how I spot the unpolished lines.

3. Simplicity. First line, second line. The goal of your first line of copy is to get people to read the second line. The goal of your second line is to get them to write the third, etc. Everything you write must be copy. Even if you are writing an ordinary email, or a request for offer.

4. Your copy is about the reader, not about you. It’s OK to write in the first person. That’s how people talk. Nevertheless, in the eyes of the reader “You” is more powerful than “I”. Who’s “I” and why should I care? I, the reader, care about myself and not about you, the writer.

5. Fill your copy with real examples of you and of your work. To let people know you’re real. Take screenshots of tweets, blog posts and articles published. They will boost up any email, blog post, or landing page.

“A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic. Consumers are too good at sniffing out inconsistencies for a marketer to get away with a story that’s just slapped on.” – from Seth

No matter what you sell or do, do it right and well. Even if you don’t sell gold, leave an impression and a mark. Get the job done. If possible, leave a trail of delight that later will lead them back to you. And whatever you do, ask a simple question: Can I get away with it? Can I get away with my story/presentation/performance? We are all non/artists until we propose ourselves to put our passions into practice and become entrepreneurs.
“Art is what you can get away with.”– Andy Warhol
Excerpt from Get Away with Entrepreneurship written in 2016.

Iulia Halatz
Duy Huynh

World Electrifying Fairytales

“When the going gets tough, the art gets going. That’s the beautiful thing about human creativity – it can sprout in any soil. Especially for the late British-French illustrator Edmund Dulac, whose flair for Art Nouveau fantasy not only gave us brilliant literary illustrations, but flights of fancy and escape during the First and Second World War.”

https://www.messynessychic.com/2020/05/12/in-the-midst-of-war-he-gave-the-world-electrifying-fairytales/

Business Story – Starbucks

In the early ‘80s, Howard Schultz joined the coffee roasting company, Starbucks, as its Marketing Director. On a business trip to Italy, he became fascinated with the country’s coffee house culture, which emphasized the relationship between the barista and the customer. The preparation and presentation of coffee was treated with reverence, done only by trained professionals. Fascinated with this ritual and the sense of community that he felt in Italy’s coffee houses, Schultz returned to the United States and convinced the Starbucks founders to test the Italian coffee house concept. The idea took off and Howard Schultz changed the trajectory of Starbucks forever.

This is the first article of a new section on this blog, Business Story, because #StoriesMatter.

Of course, I illustrate with creatures of the water by John William Waterhouse.